Published on January 8th, 2021 | by Sumit Bhowal0
7 Principles of Good Website Design
Are you a business owner? Does your business have its own website? If so, then it is super important to have good web design. Having good web design helps keep your audience engaged and provides you with the opportunity to garner their loyalty. You can easily improve your web design with help from a Phoenix web firm.
Having substandard web design could cause your audience to leave your website and turn to your competitors. For business owners, having good web design holds more importance than ever. In this social media-driven era, most customers will see your website before they even step foot in your store. Therefore, making a strong first impression is extremely important. If you can succeed in doing so, then you have a good chance of winning the loyalty of your customers.
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Designing a website is not as easy as it seems. It requires an extreme amount of expertise and takes a lot of practice to get everything right. Here are our top 7 principles of good website design.
7 Principles of Good Website Design
Here are seven principles of good website design that will make your website aesthetically pleasing and engaging.
Keep Things Simple
Some people like fancy designs for websites. While this may work for an extremely niche audience, you could end up overdoing it and offending your target audience. You should look to remove anything on your homepage that does not serve your website’s purpose. Unnecessary items only distract your audience and cause them to go somewhere else. A simple design ensures a hassle-free user experience, and it makes them stay on your site longer.
Use Simple Fonts
When a person comes to your website they are looking for specific information. Having fonts that are easy to read helps your audience find what they are looking for faster. You should consider using fonts that are easy to read but also eye-catching. For example, you could use fonts like Arial, Times New Roman, etc. Moreover, any font you use should be visible and not clash with the color of your website background.
Consistency is another factor to consider when designing your website. It is important to ensure your font styles, font sizes, headings, and subheadings remain the same throughout the website. Inconsistent patterns will likely annoy your readers.
Keep Users in Mind
Keeping your target audience in mind is essential. Simple designs and fonts are generally suggested. However, if your target audience consists of kids, it is better to play with the fonts a bit and find something more suitable for their age range. The goal is to attract your target audience and make them stay for as long as possible.
Reflect Your Brand Imaging
The layout and design of your website should compliment and reflect your brand imaging. For example, Coca-Cola uses its red and white logo color on its website. This tactic is good for maintaining consistency and helping your brand stand out.
Compatible for Devices
Any website you create should be designed with mobile devices in mind. If your site design does not support all devices and screen sizes, then you will lose a significant portion of your audience.
Perfect Image-Font Combination
Choose images that compliment your font and website design. This will help you create a pleasing atmosphere and generate a strong response from your audience. Also, make sure that your images are relevant to your content.
Following these 7 principles of website design will help you find new site visitors and maintain their presence on your site over time.