Published on June 23rd, 2021 | by Sumit Bhowal0
The 4 Fundamental Elements of a successful B2B Website Design
If your B2B business is not bringing in as much ROI (Return On Investment) as you would anticipate, then you need to take a step back and pay attention to your website. There are many things that make a successful business but your website is your number one essential.
This is because; your website is your online office. It reflects your values, tells your story, educates, informs, and tells your prospects about your products and services and more often than not, it is also where you seal the deals and conduct all the transactions.
That is why a great B2B website design is mandatory for the growth of your business. Whether you are just starting out and are looking for tips to create a site that converts, or you already have a site that you want to revamp and breathe new life into, this guide will help you put your best foot at the front.
The 4 Essential Elements of a B2b Website Design
Here are five aspects of your B2B website design that you should pay attention to;
User Experience (UX) Design
User experience is one of the key factors that determine how long your visitor will stay on your site, how they will interact with your content or product and services, and the steps they will take thereafter. The subject matter is a whole topic in itself but just for the basics, here is what it entails;
- A cohesive content structure, easy for users to browse and navigate
- A fast-loading website
- Valuable content
- Visual’s placements (images, videos, infographics, screenshots, and more)
In a nutshell, user experience is the experience your visitor gets from the moment they land on your site. The first thing is how fast your site loads as this is the first interaction your visitor has with your website.
Research shows the average time a site should load is 1 to 2 seconds and at least 53% of your visitors tend to abandon your site if it takes longer than 3 seconds.
For your website to even rank well on Google or other alike search engines, you have to target the right keywords. This is not only to rank well and attract more traffic but more importantly to attract the right traffic. What this means is, if your keyword is not optimized then the chances of you driving massive traffic to your business are slim.
Similarly, if your site is optimized for the wrong keywords you are most likely not going to drive the desired traffic. Or rather, whoever will be visiting your site will not be looking for the product and services you are offering, which also means no business for you.
Search Engine Optimization (SEO)
Search engine optimization, also known as SEO, refers to all the processes, strategies, and techniques you use to optimize your site for higher rankings on search engine result pages (SERPs), without any paid advertising. You can always get away with ranking high on search engines by paid advertisements.
But this will not equate to more conversions. The role that SEO plays is to bring visitors to you that are actually looking for you. And if you give what they are looking for then you are in to close many deals.
Clear brand messaging home page that tells your brand story
This refers to the ability of your visitors to browse your site from page to page with ease. You want to make sure that your site has all the right pages, all positioned in place and are interlinked, to help visitors find them easily. Some of the pages and elements you need to clearly include in your site include
- Call to Action (CTAs)
- Contact pages
- A killer home page
- A clear and converting service and product page
- An about us page to tell your story