Published on January 15th, 2020 | by Sunit Nandi


Reasons Why Social Media Marketing Is Important For Your Business

Social media has become an essential aspect of digital marketing in the last couple of years. Nearly everyone is on Facebook or Instagram. For a business that is looking to grow, it is better that you’re going where your potential audience is and that is why you need to have social marketing in your overall strategy. There are a couple of reasons why social media marketing is being preferred in most of the developed cities like Austin and here we’re going to highlight some of them.

Improved Brand Awareness

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Social media is not only stress-free but you get to engage with the potential audiences on a much deeper level. In order to get started, you will need to create social media profiles for your business. There are different social media platforms that you can focus on depending on your niche and brand messaging. When the right social media strategy is implemented, you’re likely to see an improvement in brand recognition. Studies have shown that by only spending a few hours a week on social media, companies have seen up to a 90% increase in brand recognition. You’re definitely missing out on a lot if you haven’t invested in social media.


Most small businesses can’t afford to advertise on traditional mediums like radio and TV on a regular basis. With social media, you can get started with as little as $1 a day. Facebook will show how many people you can reach with your message. This will come in handy for a business that is just starting out. If you decide to use paid advertising, it is important that you’re starting small. You can make improvements along the way as you understand your audience better.

Engaging With Customers

There is no other digital marketing medium that is effective when it comes to engaging customers compared to social media. The more you interact and engage with the customers, the better the chances for conversion. It will be easy for potential customers to search for the brand and interact with it. You’re able to receive real-time feedback so that you take the appropriate measures. You get to reach out to more people without too much hassle.

Marketplace Awareness

As a business owner, you will need to be aware of what is happening in your niche. It is easy to know the customer’s pain points through the use of social media. You get to observe the activities on your social media profiles which provides an idea of what the customers need. Social media can also help in having a better understanding of the industry you operate in.

Increase Traffic

When you have a sizeable audience on social media, it will be easy to convert them into traffic. You can achieve this by creating valuable and shareable content. For a business owner, you might not have the time to handle the digital marketing aspect. That is why it is recommended that you outsource the work to a social media management company for all your marketing, Instagram management, small business marketing, and digital marketing needs.

Increased Conversions

It is possible to get conversions from social media provided you’re very specific with the targeting of the campaigns. Social media platforms like Facebook allows you to target an audience based on interests, location, income, and a lot more data variables. If you have a good product and a solid marketing strategy, there is no reason why you shouldn’t see an improvement when it comes to conversion.

Improve SEO

There is no denying that social signals help with SEO. You might have focused so much on search engine optimization while forgetting social media. Sometimes what could be missing to propel your SEO is the social shares. Your competitors could also be too much focused on SEO and PPC while forgetting social media. There is always room for improvement when it comes to optimizing digital marketing campaigns. This space is constantly evolving. With fierce competition, it is the little things that will make a big difference.

Partner With Influencers

There will always be influencers in your niche that you can reach out for partnership opportunities. It doesn’t always have to pay them. You can work out an arrangement that is beneficial to both of you. You get to reach out to new audiences inexpensively.


There is no denying that social media will have numerous benefits for startups and established businesses. It is recommended that you’re working with an agency if you don’t want to do the dirty work on your own. Make sure to research the agencies to ensure they’re the right fit.

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About the Author

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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