Published on December 26th, 2019 | by Sumit Bhowal0
Why Your Digital Marketing Campaign is Not Working
As much as digital marketing has been transforming businesses in the last couple of years, it is fairly a new concept. There are some companies that are still trying to understand how they can incorporate digital marketing into their campaigns. More than 30% have reported being unsatisfied with their digital marketing endeavors. There is definitely something wrong. Here are some of the reasons why your digital marketing campaign could be failing.
You’re Looking at the Wrong Metrics
For every digital marketing campaign, there will be key success metrics. You might be getting a lot of impressions for your PPC campaigns but there are no conversions. When you focus on the wrong metrics, it will be impossible to make improvements. If you’re working with a digital agency, make sure that the metrics are clear from the onset. A results-oriented digital agency will not provide reports with irrelevant success metrics.
Not Doing Tests
Doing tests is crucial in digital marketing. You can never know which campaigns are likely to perform better when there is not sufficient data. That is why it is recommended to have different variables for the same campaigns in order to gauge the ones that are doing well. One way you can evaluate your marketing efforts is through the use of A/B testing. At the end of the campaign, it will be easy to determine the winner. Split testing helps in improving campaigns by making the necessary tweaks. You can decide to increase the budgets on promising campaigns and kill those that are not performing.
It is understandable to have expectations with digital marketing campaigns. The problem begins when you start thinking that digital marketing will result in thousands of dollars in sales immediately. It takes time for digital marketing to come together. If you’ve invested in SEO, you should wait for at least six months before you can start seeing results. An agency that promises instant success should be a cause of concern.
It is important to have specific goals set that you want to achieve with digital marketing before you go out to look for an agency. Customer acquisition and retention should be some of the main goals of digital marketing.
Targeting the Wrong Audience
You could be having traffic to your website but it is not converting the way you’d like it to. There is a high chance that you’re not getting targeted traffic to the website. This means you’re wasting advertising dollars on an irrelevant audience. That is why it is recommended that you work with a digital marketing agency that understands you’re industry. It will be a lot easier to segment the target market. The foundation of good SEO begins when you have a thorough understanding of your audience. You want to know what they’re searching for and where they’re spending their time online. This might need analyzing huge chunks of data. Is your audience look to buy products or want buyer guides like those provided by Reviewbrewery? It will be a lot easier to come up with winning marketing campaigns once you understand your audience.
Not Using Social Media
Most marketers will focus their efforts on SEO and PPC and neglect social media. You can easily scale your brand awareness campaigns through the use of social media. Social media if used together with the other marketing endeavors can be a potent combination. Depending on your type of business, you might use social media to get leads for your product or service. You just have to make that you’re using the right digital marketing agency for the job.
This is one of the biggest mistakes you can ever make. Ignoring the customers means you’re not interested in their business. When you ignore a single customer, there is a possibility that others might also see the message, especially on social media sites.
Having a Poorly Designed Website
Your website is like your digital storefront. It will be the first point of interaction with potential customers. You will be losing customers if the UX is out of place. Customers want a website that loads fast and is easy to navigate.
To sum it up, patience is required if you’re to be successful with digital marketing. Having a plan in place will help with managing expectations. As long as you’re consistent and following the right practices, the efforts will eventually pay off. The agency that you’re working with will be a key factor in the success of the campaigns.