Published on November 14th, 2019 | by Marina Thomas0
How to make the most out of your Digital Marketing Campaign in 2019
Over the past few years, Digital Marketing has become an integral part of every marketing campaign. It is not just a simple means of advertisement anymore, with the right strategy you can drive more sales for your business.
Unlike the old times where you had to use print media and advertising means pamphlets and even big sings on the road, Digital Marketing gives you a better more sophisticated and cost-effective way of branding your business. And since the online market is way bigger than any other market, you have better chances of doing improved brand positioning and making more sales.
With all being said, it all comes down the effectiveness of you digital marketing campaign.
Here is how you can make the most out of your digital marketing campaigning in 2019.
1. Identify Your Long-term Strategy
You need to be absolutely clear about what you want out of your Digital campaign. Setting up goals that are exciting and feasibly is the basic building block of an effective Digital Marketing strategy. What is it that you are going after? Is it making more sales? Is it increasing brand awareness? Is it doing a better positioning of your brand or do you simply want to entertain your audience? These are all valid examples of Digital Marketing goals.
Once you figure out what you want, the next step is to create a plan that helps you get to your goal.
2. Figure out Your Targeted Audience and Engage them
Identifying your audience is important.You need to find out what kind of audience would be the most appropriate for your products and how can you reach out to them.
You also need to figure out ways to meaningfully engage your customers. And that is also as per the age group of your targeted audience. You can’t create the same content for teenagers as well as elderlies because both their interest would be entirely different. So, make sure you do prior research before you creating content for your audience.
3. Use a Variety of Content
Facebook, Instagram, LinkedIn etc. and other Social Media Platforms have introduced some pretty impressive ways to engage more people. What was the reason for Instagram’s Success in such a short amount of time? They found new ways to engage audience of every age group. This is mainly because social media platforms have introduced some pretty exciting and fun ways to express your ideas and thoughts.
Promotions via Facebook Pages and groups and also via Facebook ads has greatly affected many businesses in a good way. And now with Facebook live, you can interact with your audience in real-time. This is a great opportunity and you need to make the most out of it. Instagram has also introduced some new features for businessmen to promote their businesses.
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4. Audience Engagement is all that Matters
This is the only way to boost your sales. You need to actively and sincerely engage with your audience. Audience engagement is all about interacting them in such a way that makes it impossible for them leave your forum. The longer they stay with you, the better your chances would be of getting more sales. Here are some tips about active customer engagement
- Find out what Your Audience wants and then give them exactly that
- Identify a general problem and Give a Solution
- Don’t sugar coat things, be straight forward
- Be yourself, they’ll know it right away
- Be sincere and care about your audience
- Use a Variety of Content
5. Set up your Digital Marketing Campaign Performance Measuring Matrices
If you want to keep doing well in digital marketing then you need to set up performance measuring parameters for your digital marketing campaign. A Digital Marketer knows exactly what they want and how to get there. Some basic examples of Performance measuring matrices would be
- Number of Social Clicks Engagements and Clicks
- Digital Media presence and reach
- Number of People Visiting your Online Business
- Brand Positioning
- Conversion rates
6. Follow a Scheduled Content Calender
A content calendar can help you a lot with your Content Marketing Strategy which is an essential part of every Digital Marketing Campaign. Meaning, you research everything beforehand like what topics are you going to cover in a specified time frame and the type of content that you are going to share. This allows you to focus on one thing at time making things a lot less overwhelming for you.
7. Figure out Failing Strategies and Improvise
Figuring out what’s working and what’s not is the best way to become a good digital marketer. This journey is definitely not easy at all. In fact, you are obviously going to face some difficulties and failures during your journey. But overcoming all of that would make you good at it. The only thing that matters is that you don’t give up and keep learning from your mistakes. This will allow you to tweak your strategy and do necessary improvisations.
Digital Marketing has become the new face of marketing efforts. Even if you have a real-time business based on a physical location, you’d still need an online platform for effectively marketing your business. So, if you don’t have a digital marketing plan for your business then it is time you start giving it a thought.