Published on May 8th, 2019 | by Sunit Nandi


5 Ways to Incorporate Modern Technology in Your Business

We usually associate technology with innovations that change the way we go about our personal lives. But technology also plays a significant role in the way we do business, making daily operations more efficient and improving both the employee and customer experience.

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Technology allows you as a business owner to do more with less, saving you a great deal of time and resources. For almost any system, whether it’s the way you handle your accounting or how you interact with customers, there’s a tech-driven alternative that your business can benefit from.

Let’s take a look at five ways you can incorporate modern technology in your business.

Social Media

If you haven’t already noticed, social media is a key component to any marketing strategy in this day and age. It’s affordable and effective in addition to a variety of other benefits. It’s a great way to promote new products, keep up to date with what your competitors are doing and expose your business to a global audience.

With platforms such as Facebook and Instagram, for example, you can directly communicate with your customers and respond to any feedback you receive. This can provide important insights into where you can improve your products and services, while also giving you the opportunity to publicly respond to any complaints your customers may have.

Finance Software

There are many ways to utilize the power of modern software to improve the way you do finances. This includes using online budget tracking, online tax and invoice software, accounting software and digital file sharing for your bookkeeper. The more you make your financing department digital, the less time and money you’ll spend maintaining it.

Augmented Reality

Augmented reality was once little more than a fun way for consumers to interact with the world around them. Today, you can find AR in many departments of modern businesses, from data capture to barcode scanning to customer shopping experiences. You can learn more about augmented reality retail and all the benefits it has on the Scandit website.

Cloud Storage

Moving your business into the cloud has many benefits, from saving you money and time to improving the overall security of your data. Expenses in your IT department will be drastically reduced as you’ll no longer have to pay for system upgrades, expert staff or the energy consumption that comes with running servers.

Cloud software is also significantly more scalable as storage options are more flexible. Rather than paying for upgrades yourself, you simply need to purchase a higher tier plan. Team collaboration is improved greatly, as there’s no more data redundancy and changes made to documents, spreadsheets and presentations are reflected immediately.

Video Conferencing

It may seem really simple, but organizing video conferencing sessions among clients and partners in different locations can greatly reduce time spent and travel costs. Everything from conferences to business meets to interviews can be done through video.


When it comes to incorporating modern technology into your business, it’s as simple as keeping an open mind to new innovations that hit the market. The better and more often you utilize these new services, the more your business will flourish.

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About the Author

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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