Published on February 21st, 2020 | by Bibhuranjan


Marketing Tips To Promote Your Cosmetic Brand Effectively

There are a lot of cosmetic brands in the market. How do you separate yourself from them and encourage customers to use your product, especially if you’re new? In this tough competitive market, you need a smart marketing strategy not only to get your products to customers but to create a loyal consumer base in the market.

Dermacol is one such brand that has mastered the art of marketing their cosmetic brand. From SEO to paid ads, they are doing every possible thing to promote themselves.

Here are some of the marketing tips that can help you promote your cosmetic brand effectively

  • Focus on Medium Size Retailers

While it might be tempting to get your products across the biggest cosmetic store in your location, but if you’re just starting out, then chances are you’re not ready for huge retailers. In fact, a lot of big store owners prefer buying from companies that do not sell products to small/medium size retailers. This means you’re likely to lose a lot of business. Medium size retailers don’t have such demands and can immediately start selling your products, which will give you revenue and marketing boost.

  • Contact Distributors

One of the best ways to spread the word about your cosmetic brand is through distributors. They know almost every store in your location and can convince store owners to try your product. Besides, they buy much more than a single store can. This will not only boost your sales, but it will also fuel your marketing strategy. When your product is available in various stores, more people are likely to notice you.

  • Create a Website

With more and more people shopping online, you would not want to be left behind. Creating a website is crucial. It shows you’re dedicated to your business, helps build trust with your target audience, answers their most common questions, and most importantly, generates sales. Besides, the website is the base of all digital marketing strategies.

  • Leverage Social Media Marketing

There are more than 3.5 billion people on social media. There is a huge probability that your target audience is using one or more of the social media platforms. Create a business account on Facebook, Instagram, and TikTok. Post content showing why your product is better than others. Additionally, leverage user-generated content. This will help you build trust with your customers and eventually boosts sales.

  • Hire a Digital Marketing Agency

It is difficult to keep up with the ever-changing digital marketing world, especially when you have to handle the business operations too. Therefore, it is advisable to hire a digital marketing agency to manage all your social media accounts, SEO, paid ads, email marketing, and more. And since they’re experienced enough, they are more likely to bring results sooner than if you manage it on your own. However, don’t just choose any marketing agency, make sure that they have an experienced team, and know what they are doing. Read the testimonials, customer reviews, and check their portfolio.

  • Participate in Trade Shows

Trade shows are one of the best places you could ever market your product. Lots and lots of people visit trade shows. Set up a stall with your best salesperson in it. Let him handle all the visitors and demonstrate how great your product is and why people should choose you over any of your competitors. There are huge chances that your brand can come into the limelight as there will also be plenty of retailers out there.

  • Ask Cosmetic Experts to Review Your Product

People trust expert reviews a lot. And to get them to choose your product over any other cosmetic. Most of them have their own YouTube channel. Ask them to post the review of your product on their channel. Choose the ones that have lots of followers and a high engagement rate. This will help you reach a massive amount of people instantly.


Promoting your cosmetic brand isn’t tough, given that you have the knowledge and time to do it. Leverage digital marketing, participate in trade shows, ask experts to review your product, and contact wholesale distributors in your area. And watch yourself become a household name in no time.

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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