Published on May 2nd, 2018 | by Sunit Nandi


Apps that Pop: 4 Things to Consider when Deciding What is Most Important for Your App

Since there are so many people who rely on using their smartphone apps on a daily basis, releasing an app that is of some use to the end users is one of the greatest joys. However, with so many new apps flooding the marketplace, it’s important to rise above the norm and make it stand out to get the lion’s share of the downloads. The following tips will help you make the right considerations and see how:

1. Your target audience

Just by knowing who your target audience is and structuring your app in such a way that it caters to their needs, you’re positioning yourself for success from the very get go. For example, if you’re in the health niche, you could make an app that serves as a reminder of what foods a patient with a certain medical condition must avoid eating, or even display some reminders. In practice, this means a lesser focus on trying to promote your products or services and a greater focus on solving people’s problems, whatever they may be.

2. User experience

What good is an app if it’s too complicated to use, takes way too much time to load, or is flooded with ads to such a degree it really pushes the edge of what’s considered to be of good taste? User experience must be kept at the forefront of your app development strategy. Else you risk seeing your users uninstall it without too much thought.

3. Platform

Are you going to be releasing your app for iOS users, Android users, or both? If it’s the latter, an Android Development Company can help you choose a framework that’s suitable for deployment on all of the platforms you want to cover. That way, you won’t have to develop two separate apps; instead, you’ll get to focus on developing one from a single source code and making it the best it can be, all while taking advantage of all the extras these platforms allow for.

4. Uniqueness

Having a unique app is what separates you from the rest of the pack. Even if that is hard to achieve in practice, you should at least make sure it’s either better than what your competitors have released, cheaper, or both. You should also consider what it brings to the marketplace; going with a concept that’s tried and true is completely fine, as long as the app itself is not spammy and that it addresses a known problem from a different angle. In the end, you’re developing for your end users, and not just for the sake of releasing an app for promoting your company.


As a final nugget of wisdom, keep in mind that while it’s important for your app to attract as many installs as possible, you also need it to be functional enough so that people actually keep it installed on their phones and use it on a daily or at least a weekly basis. This means more exposure for your company, more ad impressions, more in-app purchases, and a better return on your investment.

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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