Published on November 28th, 2017 | by Guest


Why Are Keywords So Important for Your Online Sales? [Infographic]

In today’s digital age, it is crucial for sales leaders and business owners to adopt new platforms and techniques such as websites and SEO to maintain their competitive edge in the market. That being said, having websites for sales purposes can also improve the business relationship with their customers as it allows for a more convenient and easier buying process.

However, having a website alone is not enough to improve your sales results. There are certain technical aspects involved in using an online channel that must be considered in order to ensure the success of your campaign. One of such is your keywords. Keywords pertain to the particular set of words or phrases that a user may key into the search box such as Google to find your business.

Identifying the right keywords to implement on your website and SEO strategy can significantly improve your search placement, enabling you to attract more people to your website, and to improve your chances of closing more sales.

Here are the key takeaways from the infographic below, compliments from Healthy Business Builder. This infographic explains what keywords are, and their significant impact on the overall sales performance and output of the business.

  1. To attract more quality traffic to the website.
  2. To help you rank up in search engine results pages and gain a new audience.
  3. To help customers find your products and services on the web.

Keyword tips to help you gain more sales:

  • Enable tracking of your site’s search box to see keywords people are searching within your website.
  • Use descriptive keywords in your meta description.
  • Count popular searches to find what’s in demand in the market.
  • Incorporate keywords to product descriptions.
  • Add content that is built around keywords to product categories.

Check out the infographic below to learn more.

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