Published on March 12th, 2018 | by Guest0
Here Are The Four Digital Marketing Strategies That Successful Entrepreneurs Swear By!
The internet is a vast pool of knowledge, filled with resourceful tools that have made our lives so much more comfortable and convenient. Millions of people around the world resort to the internet on a daily basis to find promising solutions to their everyday problems. So, why not tap the resources of the ever growing and advancing digital world to build a strong entrepreneurial sector? Today, more and more entrepreneurs are resorting to the digital sphere and the tools it offers to enhance and grow their businesses.
We no longer reside in the age of local and limited markets. The aim is to go global now. In order to survive in an environment of cut-throat competition, it is essential for an entrepreneur to map out a sound and comprehensive digital marketing strategy. Building a digital marketing strategy through a rational and practical approach guarantees not only a loyal customer base but also a tremendous boost in sales.
Planning a digital marketing strategy is essentially a creative process. Here are four ways to devise the perfect digital marketing strategy that will take your brand to new heights of success.
1. Build Buyer Personas
A buyer persona refers to a fictional representation of your ideal customer. Creating buyer personas is pivotal to a business because these personas help you gain valuable insights into the customer’s pain points, their likes and dislikes, what kind of product/service they are looking for, whether or not your product/service is right for them, and so on.
To create buyer personas, you can conduct surveys, interviews, and researchers on various groups of individuals who you think could be your potential customers. Real data accumulated through such means can help you to take more realistic approaches towards boosting your sales and your brand name. While creating buyer personas, you have to record both Quantitative and Qualitative information about the individuals in your research pool. While quantitative data includes personal details like geographical location, age, income, and work title, the qualitative information consists of the goals, pain points, hobbies, and priorities of your potential customers.
Once you have all the requisite information about your target audience, you can extend your reach by speaking in their language!
2. Chalk Out Your Goals
For any business to be truly successful, it must have a well-defined goal and vision. Everything else should be aligned with the spirit of this goal. So, you’ll need to ask yourself the question: What objective do I wish to achieve through my digital marketing efforts? Once you start brainstorming on this point, you’ll see the ways to accomplish your unraveling before your eyes, one by one.
After that is done, you need to find a way to measure your goal by utilizing the right digital marketing tools. So, it is essential to monitor your KPIs. Track and analyze your KPI for the previously undertaken digital marketing strategies so you can set more realistic goals for your company. Google Analytics can be very useful in this context.
3. Identify Your Means and Resources
To create a strong market presence, you have to first evaluate three important things – your budget, your digital media marketing assets, and the capability of your team. Start with reviewing your present digital marketing channels (owned, earned, and paid). Owned media refers to the channels, blogs, websites, and social media handles exclusively owned by a company. Whereas, paid media refers to the online visibility you gain by paid social media sponsorships, PPC, Google AdWords, etc. Earned media is the collective result of these two combined. It includes all the conversation around your brand that goes ‘viral’ through multiple social media mentions, shares, reposts, reviews, and recommendations. It is earned media that brings in the customer’s voice into your digital marketing strategy.
Monitor and track how each of these three components is benefiting your company. Brandwatch Analytics, SEMRush, BuzzSumo, and SpyFu are some popular social analytics tools. This will allow you to see the loopholes in your current digital media strategies and help you improve upon both, your content and your media assets in the future.
Your team is the brains behind the success of your company, and hence, you need to sit down with them for brainstorming sessions, hear out their ideas, and collectively map out realistic and practical ways to improve the overall performance of your brand. In this process, you can assess the strengths and weaknesses of your employees and allot to them those tasks that will be most suited for each.
After you are done assessing these two, you now need to define your digital marketing budget. Look through your past records and see what you had achieved and what were the investment figures then. Comparing will allow you to allocate your budget to each digital media channel better.
4. Adopt Blogging To Generate Leads
Content is the heart of digital media marketing. People all around the world use the internet as the source to find ways to solve their pain points. Introducing your brand to potential customers would require you to bring to the table such engaging posts and content that can effectively address their problems.
Curating and posting resourceful and valuable content on your digital media platforms can drive traffic to your social media pages, thereby boosting your earned media assets. It is a fact that entrepreneurs who indulge in regular blogging about their brand generate 67% more leads than those who do not. Optimizing your content and making it SEO friendly will ensure high rankings on search engines, thus, helping people to find you easily. Try to find out which are the words that are helping you to gain a grasp on the search engines and try to incorporate those words more often. Also, make it a point to update your SEO once a quarter to keep your websites and media channels active on search engines.
These efforts on your part will genuinely strengthen your online presence and significantly boost your target audience base. The internet is where the people will go to learn about your brand and what you have to offer, so you have got to step up and give them that by devising an exceptional digital marketing strategy!
And if you’re not sure about what to do, check out this digital marketing certification course and become an expert in no time!