Audio and Video

Published on February 9th, 2023 | by Sunit Nandi


How To Streamline The Video Review And Approval Process

Proper marketing will play a huge role in improving your upper hand in this competitive marketplace. Marketing strategies have changed over the years, making it easier for businesses to interact and engage with target audiences. One of the most common ways to reach out to potential customers in the modern era is through video creation.

Video creation has become a requirement when developing marketing or brand content, as it gives more details about a product or service. However, video creation is easier said than done. As a business owner or manager, you’ll also need to review and approve the video. This process can be time-consuming, complex, and challenging, especially for newbies. The good news is that this blog discusses what you need to know about the video review and approval process.

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You’ll learn tips to streamline the process, boosting its effectiveness, which might translate to more sales and revenue. Read on.

What Is The Video Review And Approval Process?

Before you learn the tips to streamline, it’s crucial you first understand what the video review and approval process is. It’s the work that occurs around developing and finalizing creative videos.

In other words, it’s a process that refers to the many decisions, feedback, changes, and team members involved in turning an idea into a working asset, which is crucial for boosting your marketing effort. It also describes the sequence in which content and necessary data flow for creative decision-making.

The following are the stages of the video review and approval process.

Uploading – Once you have a video, upload it to the account to initiate the whole reviewing and approval process. It’s important to understand that the person uploading doesn’t have permission to publish the video.

Editing – Once the video has been uploaded, the involved members can opt to modify it. Editing can include removing unwanted parts, adding or modifying captions, and more. However, this stage is optional. The uploader may decide to submit it for review and edit it afterward. It’s not advisable, however, as the reviewer may find the uploaded video unsatisfactory without realizing the uploader still plans to edit it in the future.

Submitting For Review – Once you’ve edited your video, it’s time to submit it for review. Depending on the system used, the process may vary. For this reason, it’s crucial to fully understand your editing system, saving you time in the long run. Once you’ve submitted the video for review, a notification will be sent to a moderator. At this stage, the moderator may make the necessary changes to ensure the video is satisfactory.

Approval Or Rejection Process – Once the moderator or administrator, who also has publishing permissions, is satisfied with the video, they can approve it. If the video meets the set standards, it’ll be approved and published, and the target audience can view the video on their portals. Additionally, a notification will be sent to the uploader. The uploader can use the provided link to view their marketing assets.

On the other hand, if the moderator rejects the video, they’ll notify the uploader with reasons for rejection. Hence, it will be easier for the uploader to avoid similar issues in the future, saving a considerable amount of time.

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Tips On How To Streamline The Process

Now that you fully understand what the process entails, it’s time to understand how to streamline it. The following are tips to employ to guarantee you have a streamlined video review and approval process.

1. Automate Processes

This is one of the ways to streamline your video review and approval process and reduce the effort needed in video proofing. Thanks to technological advancement, you can easily integrate automated systems into your workflow. As a result, it’ll be easier for everyone in marketing, design, customer service, and other involved departments to see the progress of your video.

Automation can streamline the video review and approval process by taking care of repetitive and time-consuming tasks. This can free up time and resources that can be better spent on more value-adding activities. In particular, automation can automate tasks such as sending reminders, routing videos for review and approval, tracking feedback, and updating stakeholders on the progress of a video.

Some of the major benefits of automating your workflow include the following:

Improves Collaboration – As mentioned above, automation makes it easier for the involved departments to view the progress of your video development. Thus, it’ll be easier to identify changes made, boosting collaboration and teamwork amongst your workforce.

Ensures Compliance – Rules and regulations surround almost every aspect of marketing, and video review is no different. You may make an error when you manually manage your video review and approval process, exposing you to non-compliance issues. However, with an automated system with artificial intelligence, keeping track of ever-changing guidelines and standards will be easier.

Provides Convenience – This is another way automation may help streamline your video review and approval process. It’ll eliminate the need to update the dynamic teams on the project’s status, as they can easily view the changes in real time. Additionally, it’ll be easier to manage, share, and track the changes and different versions of the video with automated systems than when doing it manually.

Despite the many benefits of an automated reviewing and approval system, integrating one into your workflow is a costly investment. For this reason, research extensively to ensure you get a quality and pocket-friendly solution, giving you value for your money.

2. Conduct In-House Reviews

This is another way to streamline your video review and approval process. Avoid relying only on your stakeholders and leaving the review process for the final stage, as this may prolong the process. Instead, conduct in-house reviews throughout the review and approval process.

Additionally, ensure your team members understand your target audience, goals, and objectives. So, it’ll be easier for them to be on the right track from the start, ensuring the video meets the set standards and improving the approval process.

When conducting in-house reviews, keep the number of reviewers as low as possible. Having many reviewers doesn’t necessarily mean you’ll get better review and approval results. Cut down the number of reviewers until you remain with competent ones only.

Besides this, understand who holds the most influence and decision-making power, making it easier for you to only focus on the necessary changes and revisions. But this doesn’t mean you get feedback from a single person. Instead, you get suggestions from everyone involved and transform them into a unified source of feedback.

Ensure there’s an agreement between the involved parties to avoid tension, which can affect the effectiveness of the whole project. If it’s impossible to have a consensus between the reviewers, you can decide whose opinion matters most, streamlining your workflow.

3. Improve Visibility

Improving visibility may play a huge role when building review stages. There are several ways you can build review stages. One of the ways is defining what teams are needed in each stage. For instance, you can have the first review stage for the editing team, the second for the technical review team, and more.

It can be challenging to build review stages if you don’t have enough visibility in your workflows. Visibility will ensure you have created an effective review and approval process.

Improving visibility makes it easier for you to identify delays in your workflows. It’ll be easier to implement measures to address the issues, optimizing your workflow. Besides this, you can identify and implement regulatory requirements into your workflow, saving you from non-compliance fines and penalties. Lastly, enough visibility makes it easier for business managers to identify what departments need training programs. The training programs ensure the workforce is equipped with the necessary skills.

What Are The Major Objectives Of The Video Review And Approval Process?

The following are the core objectives of an effective creative approval process.

Identify And Fix Errors

When generating your creative video, there are chances you might make a mistake, despite how experienced you are. Publishing a video with errors will not only affect customer experience but also may destroy your public image. Luckily, the video review and approval process makes identifying and fixing mistakes easier before publishing your creative work. Thus, you’ll have effective content that answers customers’ needs, boosting your overall reputation.

Reach Your Deadlines Faster

This is another objective of the video review and approval process. An effective process makes meeting the set timelines easier and more efficient. Once you understand what guidelines to follow when reviewing and approving a video, the whole process becomes more optimized. Additionally, automating your approval process reduces the chances of making an error, ultimately guaranteeing you produce quality work on time.

In Summary

As discussed above, the video review and approval process has become a crucial aspect of modern marketing strategies. It’s important to integrate solutions, such as automation, in-house reviews, and improved visibility, to streamline the process. This makes it easier for you to identify and rectify mistakes and meet deadlines, leading to increased sales.

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About the Author

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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