Published on August 18th, 2021 | by Sumit Bhowal0
How to Build a Successful B2B Mobile App for Your Business?
There are so many apps available in the industry. However, one of the most exciting platform types is the business-to-business (B2B) app. According to US research firm Forrester, B2B eCommerce transactions will reach $1.8 trillion in the United States alone by 2023, which accounts for roughly 17% of B2B sales in total.
With mobile app development fast becoming a requirement for most start-ups, it is estimated that 65% of companies are planning to launch their own apps. As such, Builder.ai is here to guide you on how to build B2B mobile apps and get ahead of the pack.
Read on for more information.
Why Create a B2B Mobile App?
One of the biggest benefits of B2B mobile apps is that you’ll be ahead of the competition as very few businesses are choosing B2B app technology. This is because the development process involves numerous challenges (robust sales, small market size, the need for improved communication). Yet as technology improves, so does the B2B app industry. As the figures above show, the momentum is certainly with B2B mobile applications.
You have to consider that a B2B company is very different to a B2C company. As such, you need to consider the numerous complexities involved and put in additional effort to create the app. Eventually, B2B apps yield more frequent sales at larger volumes compared to other app types.
In addition, B2B apps can help improve business operation, particularly once you analyse and use real-time data taken from the app. This is a fantastic tool for gaining data-related insights about clients, partners, and employees.
What Do You Need to Create a Succesful B2B App?
Understand the Latest Trends
It is important to understand what your competition is doing and how your demographic is engaging with similar products like any other business. How do other companies provide a service to businesses? You should conduct thorough research and plan your app accordingly – the goal is to be a high-quality B2B app that offers a unique and unparalleled customer experience.
Social media has become increasingly important to B2B apps since 2018. Many businesses are using social media platforms to connect with their target demographic. You should create pages with vital information about your business, service, products, and company goals. You can also utilise social media to run campaigns and encourage your audience to install your app.
CRM stands for Customer Relationship Management. If you integrate CRM features into your B2B app, you can improve your business and build a stronger relationship with your customers and clients. Mobile CRM comes with various tools like contact management, sales management, and employee management, all of which help streamline your company.
App Store Optimization
If you want your B2B app to succeed, you need to know how to navigate the app store. Whether we are talking about Google’s Play Store or Apple’s App Store, consider how you ensure maximum exposure and rise up through the platform’s rankings. For one, you should encourage users to leave feedback on your app, particularly when you consider that most potential clients are likely to choose a well-reviewed app first.
In conclusion, any successful B2B app needs to be thoroughly tested and place the user’s needs at the forefront of any thinking. You should consider an app that offers clients a solution to problems they currently have in their industry. Builder.ai can help build such a B2B app down to the last detail, and you do not even need to know any code to bring it to life.