Published on May 28th, 2021 | by Ali Dino0
4 Additional Benefits of Web Accessibility
Discounting the importance of website accessibility limits the volume of potential customers or future clients able to access, visit or utilize a professional website. From marketing and branding to ensuring a more convenient and enjoyable browsing experience is had by all, the additional benefits of web accessibility extend well beyond legal compliance.
1. Expanded Access to Potential Customer and Clients
Opting to limit the scope and volume of potential clientele that a business is able to interact with can have disastrous repercussions. Updating or overhauling an existing website in order to ensure that everyone who visits is able to communicate effectively, make a purchase or to learn more about the goods and services that a business has to offer can have lasting repercussions. Many businesses succeed or fail based solely on the size of their customer base. Doing everything possible in order to attract and acquire greater numbers of new customers or future clients is never a consideration that business can afford to take lightly.
2. Branding, Company Image, and Professional Reputation
Choosing to ignore those who suffer from a disability or who may have special needs is never a good look for a business or organization. Addressing any and all website accessibility concerns is a simple and effective way for businesses to demonstrate their values and their commitment to their customers. An outdated website could end up doing more harm to a business’s brand and reputation than many organizations might realize. Taking steps to address the situation as part of a larger effort to repair a tarnished reputation can go a long way towards ensuring that future customers are more likely to form a positive impression of a business.
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3. Additional Marketing Opportunities
Advertising efforts and marketing strategies that fail to make contact with their intended audience could end up being little more than a waste of time, effort and financial resources. New accessibility features can also provide valuable marketing and promotional opportunities. The additional text, audio and other site features that may be necessary in order to ensure compliance can also allow businesses to ensure that their marketing message is able to be heard by all.
4. Greater Ease of Access for All Site Visitors
Visitors do not need to suffer from a disability in order to benefit from a more accessible site design or layout. The same features and design elements that ensure that those who have special needs will be able to access and utilize a professional website can also provide the bulk of users with the opportunity to decide how best to navigate the site. A few new features and the insight provided by a website accessibility checker can ensure that a website is able to provide a more convenient and enjoyable browsing experience for everyone.
According to AudioEye, website design compliance is essential for keeping businesses protected from legal risk. A more accessible website can also allow businesses to showcase themselves in a more positive light, enhance the impact of their marketing efforts and attract greater numbers of new customers and clients.