Audio and Video

Published on April 21st, 2021 | by Bibhuranjan


Tips for creating professional explainer videos

Explainer animation video is intended for those looking to increase sales through effective product presentation. And such videos are effective, because they attract the client to themselves and quickly convey the basic information to the client in a beautiful form and encourage them to buy.

They warm up the client, increase the time a client spends on the site, increase sales, and increase trust. But we will talk in more detail about the advantages in the following articles. The tasks of any explainer video, in addition to a detailed description and information about the product and its features, include the sale itself.

The popularity of video content, as well as content in general, is growing and this cannot be denied. Explainer animations like these have become especially popular, which is not surprising, since they really produce results.

Now let’s move on to the tips, how to make an explainer video:

Get the right content

Here it is important to understand to whom and why you are selling your product, what are its main advantages, how you differ from competitors, what is your unique selling proposition (USP).

You also need to decide on such criteria as:

  • The length of the video (the video should not be tightened, the maximum length of such a video is 2 minutes, after which people lose concentration. However, you should not make videos for 15-20 seconds – this is too little);
  • Voice acting (female or male, or even better to do without it);
  • Depending on the orientation of your business – choose the desired language for the video;
  • Presentation style (formidable, businesslike, humorous, childish, cheerful, etc.);
  • You need to take this stage seriously – this is the basis for your video.

Focus On a Solution, not Promotion

The script of explainer videos for education is like a foundation, which is of great importance. If the foundation cracks, the entire effectiveness of the roller can collapse. Describe everything in as much detail as possible, then select the most important and embed it in the video.

Be sure to include your offer, product information, and your benefits in the video. You can also include a small case on the example of a video hero, make a call to action, we recommend using a lead magnet.

Visuals are not everything

Your viewers should like the video if you want to know how to make explainer video. To do this, in the video, you can either tell a story or a case about the main character (as it was done in the video above), or add a little humor, intonation and sound effects.

At this point, it is very important to choose a good speaker. You cannot voice video clips with a sad, quiet voice, and even in poor quality – this is a cross on the effectiveness of the video.

The announcer must necessarily have a pleasant, clear voice, competently be able to change intonation and mood. For high-quality voice acting, you will also need good equipment and a special video processing program.

Choose the right time to post your video

After creating a video, you need to put it on the network, but before that you need to optimize it so that it is found for the desired key request and it gains views of your potential customers.

The most commonly used video upload sites are YouTube and Vimeo. The best analytics, according to many marketers, comes from YouTube. In this analytics, you can track many indicators, but we recommend that you pay special attention to such as:

  • average video viewing time;
  • clickability (CTR– if you have annotations configured);
  • audience retention.

Keep it Crisp

Now you know how to create an effective video. Use these tips and increase your profits!

Stop torturing your clients with long and boring texts! Visualize information! After all, thanks to videos, you begin to build relationships with the client even before your manager contacts him.

Cover Image from Unsplash

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About the Author

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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