Published on March 26th, 2020 | by Sunit Nandi0
How to Implement Mobile Marketing to Fuel Your Business Growth in 2020
Today mobile phones are not just an effective way to communicate all around the world, but are the need of an individual, for carrying out several tasks on a daily basis.
So, what does it means?
It means mobile phones are an integral part of a person’s life, that remains with them all the time.
So, if this is the case, then why not take their advantage and use them for mobile marketing.
What is mobile marketing?
Mobile marketing is a kind of digital marketing strategy, that is basically used to reach the audience rapidly throughout the world. It can take your business to every corner of the world in a cheap and effective way instantly.
Now the question arises if it carries that power, then why it is not implemented in the form of a prime strategy for business growth?
The answer is, it requires a unique strategy to draw desired results, and that strategy is not implemented by everyone to manifest its true power.
How to Implement Mobile Marketing to Fuel Your Business Growth in 2020?
There are several techniques for effectively implementing mobile marketing for both IOS and Android platforms, which helps to boost your business in the future. Some of these are discussed here in detail:
1. Push Notifications
One of the famous technique is push notifications technique. This technique can be implemented on both the android platform in the form of Android Push notifications and on the iOS platform in the form of IOS push notifications.
Push notifications come under a unique category of messages that pop up on your customer’s device’s screen, prompting immediate action from the customer. These are composed of text and media like GIF, image or video. They operated through the apps installed on the device.
According to Google, Push notifications are crucial marketing tools that can’t be ignored by marketers anymore.
The benefits of using push notifications are, these can be used for:
- Retention of customers
- Promotion of products and services
- Enhancing customers experience
- Recovery of abandoned carts
- Cheap as compared to other techniques
2. Augmented Reality Mobile marketing
Augmented Reality (AR) may sound a new term to persons with a non-technical background. But, it should be the first strategy to implement for mobile marketing.
Want to know why?
As you know, Virtual Reality provides you a simulated, yet immersive experience via headset. Augmented Reality is basically an integration of virtual elements into real-world scenes, that are generated by taking the help of mobile phones camera and provides your customers, an augmented experience.
Here also, if you are high on the budget you can consider Virtual showrooms, otherwise, DIY AR tools like ZapWorks will do the task for you.
3. Voice Search Optimization Mobile Marketing
Want to get an edge over your competitors? Voice search optimization is a tool that can give you that edge. Typing a long text takes effort and time, so very few customers will go with this, as compared to the voice search option.
Don’t you remember your experience with Siri or Google voice search option? Then why not to use it in mobile marketing to give a hike to your business?
According to ComScore, by 2020 50% of searches will be voice searches.
4. Mobile Video marketing
Video marketing provides you a great platform to interact with the audience. These can fuel your business, as they help in increasing brand awareness, especially on social media. Moreover, they are crucial for building trust with customers.
Today consumers prefer to watch videos to learn about new products and services. According to Statista, 85% of U.S. internet users love to watch video content on their devices. Then why not take their advantage to grow your business?
Chatbots are special programs that are built to engage with customers automatically via online messages. Their specialty is, they can be programmed to respond in the same way or in a different way to messages that contains certain words or key phrases. They use Artificial Intelligence to adjust their replies, for specific situations.
This technology not only helps to save time and money but is available 24X7 in the service of customers. This helps to generate loyalty and in the future, more sales.
6. Social eCommerce Mobile marketing
Today almost every person accesses social media through mobile. That means you can easily reach your audience through these social media platforms. Social eCommerce is all about this, in which business is integrated with social media to use it as a business platform aside from the social media platforms.
To utilize social eCommerce mobile marketing, you can offer your customers, a direct option to purchase your product or service from their preferred social media platform.
With the combination of digital electronics and computer science, technology is changing rapidly. To survive in the market you need to reach your audience, using an effective strategy. This helps you to stay ahead of your competitors. Mobile marketing is one of those strategies that can fuel your business growth in 2020. What you need to do, is just follow the strategies that are provided to you here.