Published on November 15th, 2019 | by Sumit Bhowal0
Two Reasons Why Local SEO is Crucial for a Digital Entrepreneur and their Business
You may already be aware of how important it is to optimize your website for the search engines and reach your customer base around the world. But you also need to understand that Local SEO is equally important if you’re mainly targeting customers in your own area.
Local SEO techniques help to improve your visibility on local-based searches, which means that you will still be following the rules of your “run-of-the-mill SEO” but you will be focusing more on keywords related to a certain location. This also includes searches with a variety of geo qualifiers, such as state, city, zip code, etc., as well as “near me” searches.
Here are some top reasons why you may want to pay more attention to local SEO:
It Improves Your Sales Quickly
By taking the right steps and using appropriate local SEO strategies, you will be in a much better position to increase your overall rankings in Google. Many studies have confirmed that about 64% of local customers rely on Google to find local businesses, and more than half of local customers who use search engines visit the store on the same day of conducting their research. That’s the reason why becoming more visible in local searches can directly help improve your sales. Remember, Google will always show results to searchers that are relevant to the search keyword and geographic vicinity, so it is important to ensure that your name, address, and number are always consistent. Understand that if you’re in a business relying on face-to-face transactions, you’ll be losing a lot if you fail to take advantage of local SEO properly.
It Serves as a Free Source Advertisement
By using local SEO properly, you will be able to promote your store in a much more efficient way and that too without shelling out any money. What you need to understand is that using your name, address, and number is not enough because many other on-page signals will play a role here. Also, proximity is not always going to be a major factor, and you have to take other steps too. The good thing is that once you have handled everything properly, you will be in a position to promote and advertise your products and services free of cost.
To enjoy the real benefits, be sure to find the most appropriate keywords related to your local business. For this, you will have to pay more attention to how your customers think and work. Think about the phrases that they would want to use to search for your business, and then incorporate those specific keywords in your strategy to get better results.
Other than these, there are many other benefits too. For instance, local SEO can help your business look prominent in local searches even if you do not have a website. But, understand that these benefits will also depend on the SEO company you choose to help you with local SEO, and that is when you can try ClickSlice, as the man behind ClickSlice, Joshua George, has started as a digital entrepreneur himself and knows what it takes to make your business visible in local searches. So, get in touch today!