SEO

Published on November 10th, 2019 | by Guest

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Top 3 Hidden Gems of LinkedIn Lead Generation

Lead generation on LinkedIn is a marketer’s gold mine. It’s the perfect place to generate leads. The real challenge is how to make the whole process efficient and easy to execute. We’ve compiled the latest tips for you to do just that.

Let’s dive in:

1. Personalize all of your outreach

This point seems obvious to many but the details are lost in the execution. When we say personalize we don’t just mean addressing your leads by their first name and/or including the name of their company. Personalization goes way beyond that.

  1. Add emojis to each of your messages
  2. Add some humor
  3. Compliment the lead on something they did

The lamp company Brightech did this in one of their email campaigns. They added a sentence praising a project that each lead did and they were able to improve response rate to a whopping 30%. If this works on email this definitely works on LinkedIn, where the leads expect you to be even more personal.

2. Target different people at the same company

It’s not only perfectly ok to target different people at the same company but it’s highly beneficial. For example, if you are running an ad you can actually target all the employees of a specific company.

If you are trying to reach their CFO you could run an ad with the title: “Has your CFO Seen This?!”. And if the video or image is creative enough it might just get the CFO’s attention pretty quickly. The next morning they will have a bunch of emails from their co-workers telling them about the ad.

It could also add to your first impression when you say that you are already talking with the person’s co-worker. It could show your familiarity with their company. So don’t hesitate to reach out to all the relevant people that work at the company that you are trying to sell your product or service to.

3. Use an outreach tool

Years ago marketers realized that manual outreach on LinkedIn was taking too much time. So some brilliant people created automation tools that send messages for you enmasse. Some of the best ones to use are Linked Helper, Growth Lead, and Zopto.

These tools will allow you to save all the people that you are trying to target onto a list, write a templated and personalized message, and send it to 50-100 people per day. These tools are the greatest time saver for LinkedIn B2B Lead Generation marketers ever.

Outreach automation is the bread and butter of marketing agencies so definitely reach out to a lead generation agency if you want someone to take over this process for you. They definitely know what they are doing.

Recap

If you follow our top 3 tried and true tips you will absolutely crush your competition on LinkedIn. Here they are again:

1. Personalize all of your outreach

2. Target different people working for the same company

3. Use an outreach tool

And again, if you want to speed things up even more we suggest to look into hiring a lead generation agency for you so you can delegate the whole process, put your feet up, and watch the magic happen.

Happy lead generating!

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