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Published on May 22nd, 2024 | by Bibhuranjan


LinkedIn Networking Trends in 2024

Are you looking to stay ahead of the game in the professional world? Then you need to be up-to-date on the latest trends in LinkedIn networking!

As the job market and professional landscape continue to shift, so too do the strategies people use to network on this powerful platform.

Don’t get left behind — read on to discover some of the most compelling and effective new techniques for LinkedIn networking.

Image Credits: Freepik

So listed below are the recent LinkedIn networking trends in 2024:

Increased Emphasis on Personal Branding

With the growing emphasis on personal branding, people are increasingly using LinkedIn as a platform to build their personal brand and establish themselves as experts in their field.

A strong personal brand can open doors to new opportunities and increase the visibility of a person’s professional profile.

It is important for individuals to regularly update their profile, engage with their network, and share relevant and insightful content to establish their personal brand on the platform.

In addition, many professionals are taking advantage of LinkedIn’s various features, such as endorsements and recommendations, to showcase their skills and expertise.

Endorsements from other LinkedIn users can serve as testimonials, and recommendations from past coworkers or supervisors can provide valuable insights into a person’s work ethic and experience.

By leveraging these features, professionals can create a strong online presence that showcases their skills, experiences, and achievements to potential employers or clients.

More Focus on Connection Quality, Not Quantity

In the past, the focus of networking on LinkedIn was to have as many connections as possible. However, this approach has since changed, and the emphasis has shifted toward building quality connections with a smaller, more targeted group of individuals.

This trend is driven by the realization that having a large network does not necessarily lead to meaningful connections or career advancement.

To take advantage of this trend, individuals and businesses should focus on engaging with others in their network and building genuine relationships with people in their industry.

This can be done by commenting on posts, sharing relevant content, participating in virtual events, and connecting with individuals who have similar interests or goals.

By focusing on connection quality, individuals can build a network of trusted professionals who can offer support, advice, and opportunities for growth.

In addition, building meaningful connections can lead to more opportunities for professional development, career advancement, and business growth.

Additionally, to better manage these high-quality connections, individuals and businesses can make use of LinkedIn’s connection management tools. These tools allow users to add LinkedIn tags, and notes, and categorize their connections for easier organization and even remove connections on Linkedin if necessary. . Some tools also offer bulk disconnecting options, making it easier to clean up and streamline a user’s network.

By making use of these connection management tools, users can keep track of their network and focus on building and maintaining meaningful relationships. This can help ensure that their network remains relevant, up-to-date, and valuable for their professional growth.

Image Credits: Freepik

The Rise of Video Content

Video content is rapidly becoming a preferred method of communication on LinkedIn. An all-time high percentage of marketers — even 96% — say video is an “important part” of their strategy.

Its popularity is due to the fact that video content is more engaging and memorable than traditional text-based content.

Additionally, video content allows individuals and businesses to showcase their personalities and expertise in a unique way that sets them apart from the competition.

On LinkedIn, the rise of video content is reflected in the use of video posts, LinkedIn Live, and virtual events. Video posts allow individuals and businesses to share short videos that showcase their skills, experiences, or products in a creative and engaging way.

LinkedIn Live is a live video streaming platform that allows users to host live events, webinars, and Q&A sessions on the platform.

Virtual events allow individuals and businesses to connect with others in their network and participate in live events from the comfort of their own homes.

By incorporating video content into their LinkedIn strategy, individuals and businesses can create a more personal and memorable connection with their network.

This can lead to increased engagement, more opportunities for professional development and business growth, and a stronger personal brand.

Increased Use of Artificial Intelligence in Content Creation

The use of artificial intelligence (AI) in content creation is becoming increasingly popular on LinkedIn. AI-powered tools and algorithms can help individuals and businesses create high-quality content that is optimized for LinkedIn’s algorithms.

This includes things like:

  • Writing compelling posts that showcase expertise and personality
  • Generating eye-catching graphics and visuals to accompany posts
  • Optimizing profile descriptions and summaries to include the right keywords and phrases
  • Creating personalized and engaging messages for connection requests and follow-ups

By incorporating AI into their content creation strategy, individuals and businesses can save time and effort, while also ensuring that their content is top-notch.

AI-generated content can help individuals and businesses build a strong online presence, increase their visibility, and stand out from the competition.


As the professional landscape continues to evolve, it’s important to stay up-to-date with the latest trends in LinkedIn networking.

Whether it’s personal branding, the focus on connection quality, or the rise of video content, these trends can help you stay ahead of the curve and advance your career.

So take the time to consider how you can incorporate these trends into your LinkedIn strategy and start networking like a pro.

Cover Image by Freepik

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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