Published on May 7th, 2019 | by Guest


4 Tips to Leverage Instagram to Increase Your Email Subscribers

Today, in this age of social media, email plays a pivotal role to grow your audience and develop healthy business relationships with them. When it comes to email, it helps you connect with your potential customers directly. They can see your Instagram posts about your business and products via social sites, no doubt. Then, sending emails to them with a link to your Instagram posts will assure they receive your business message right in their inbox. That is more permanent.

Even if you post daily on Instagram, chances exist that users will miss your content based on the social site’s new algorithms. However, if you have your followers’ email addresses, you can shoot essential emails and information related to your merchandise, new product launches, and current posts. Yes, your customers will not miss them anymore. That is the magic of email marketing and Instagram.

Based on the findings of some research, about 2 percent to 7 percent of followers interact with your posts. Therefore, if you integrate your Instagram content into your email, you stand a better chance to build lasting business relationships with your customers.

Even established brands rely on Instagram and email marketing. According research, Nike with 73.3 followers uses Instagram. Sephora, the renowned cosmetic brand too, has blown up on the photo-sharing site. Therefore, to help you understand better, here are four tips to leverage Instagram to increase your email subscribers:

1. Involve your followers

Did you know that user-generated content or UGC has taken the world by storm, especially when it comes to social networking sites? You can follow suit and share your followers’ images, videos, or customer reviews, to drive engagement. It is nothing but word-of-mouth advertising on social and digital platforms. According to research, posts with UGC benefits with 4.5 percent more conversion ratio than non-UGC Instagram posts.

You not only can improve conversion ratios but also get access to loads of content that might have taken more time, effort, and money to create. With more content, your mailing list keeps growing with professional email marketing services. The solution is simple. All you need to do is use a dedicated hashtag and motivate your fans or followers to integrate images, videos, and Instagram Stories.

Use the UGCs collected in your Instagram ads to develop your email subscriber list. Studies reveal that ads with UGC have four times more CTR than non-UGC content. This way, you can request prospects to sign-up for your page. Once you succeed in these activities, there is nothing like it and you enjoy a win-win situation.

2. Unleash the competitive spirit of your followers

We all love contests and competitions. The same rule holds when it comes to your followers. They also love to win prizes at competitions. And the photo-sharing platform, Instagram is one of the ideal platforms to do so. Did you know that posts on Instagram, which are contest-based, receive 3.5 times more likes and 64 times more comments than non-competition based posts? Therefore, it is the best way to reach out to a wider audience through a contest and leverage the same to promote your email subscriber list.

Let us explain this point with the help of a suitable example. The popular watch manufacturer MVMT organized a contest on Instagram, asking followers to tag two of their friends and follow the watch brand to stand a chance to walk away with a free watch. You can do the same thing to gain a fan following and buy real Instagram likes.

You can request people to sign up to your email instead of following the social media profile. This strategy will help you increase the number of subscribers in the days to come. Even if you do not want like to ask them to subscribe, the super Instagram engagement on your contest-based posts will attract the attention of new visitors and prospects, who you can direct towards your email list.

3. Include effective call-to-action

Though it may seem apparent to ask your Instagram followers to sign up to your email list, it is not that obvious. After all, common sense is not so common. You have a business online and you need your products to sell for profits. Therefore, you must take the initiative to ask potential customers to take action or the next essential step. You can do this using call-to-action (CTA) and motivate them to click on the ‘Buy Now’ button, click on unique content, buy your merchandise, or at least sign up for your newsletters. It is a simple strategy but quite effective.

Use words such as register, sign up, click, and download help in boosting your conversion ratio. Therefore, use these CTAs more effectively in your Instagram and email marketing campaigns.

Integrate CTAs in your Instagram bio and direct fans to your takeaways or freebies. You can also include them in your post descriptions to acquire new followers, who find your Instagram content through emails, hashtags, or any other means.

4. Make the most out of the Stories feature

Instagram is not only about images and videos. The Stories feature has helped businesses and brands significantly. What are you waiting for? With above 300 million active visitors using the Stories feature daily, it is the best way to reach out to your targeted audience quickly and efficiently. There is no doubt about the same.

The interactive feature of Stories has more chances of conversions compared to standard Instagram posts. That is because; you can include text in the visuals, produce swipe up links to help followers navigate to your defined landing pages. This way, your brand will benefit further through the Stories feature to push your email newsletters to your prospects. However, do this in a subtle manner instead of hard selling your products. Ask readers to learn more about your products through these newsletters instead of asking to buy your merchandise directly.


Now that you have these tips handy, blend Instagram and email marketing to improve sales and revenues.

Author Bio: Karen Anthony is a web designer and social media evangelist. She has worked with many companies and helped clients buy real Instagram likes. Her hobbies include cooking, reading books, and gardening.

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