Published on December 8th, 2015 | by Guest0
Mobile Website Features That Consumers Anticipate In Their Mind
In the recent time, we have observed that the mobile technology is pouring onto the market as mobile marketing has emerged the most successful platform for companies to expand their business globally. To get targeted visitors and attract as many customers as possible, it becomes imperative for businesses to have a user-friendly website that is fully optimized for mobile.
At the time of developing a mobile website, you think of typography and decide not to experiment with font colors and types. You also think of content and choose it cautiously that would engage and entertain visitors. Even, you also predict your visitor’s clicking trail in order to make it easier for them to reach their desired place.
In short, you are trying to make your mobile website user-friendly, but have you ever considered what mobile consumers really expect from your website? Do you know what features they want to see in your mobile site?
Below, we have outlined top mobile website features that consumers are anticipating in their mind:
Simple Access to Contact Forms
As a professional website owner, you probably know that it is not only important that you serve your visitors with clear information about your business and services, but you also offer them with an easy way to contact you.
It will be a great idea to add a contact form to your site; however, you make sure to add contact form that is easy to customize to match your requirements and suit your website design.
Moreover, don’t forget to create a simple path for your users to contact you as it will have more success if your users will be capable of clicking directly on your contact form. In the case of long and tricky forms, the users will have to scroll more and it would be inconvenient for them.
Easy to Navigate Website
When it comes to navigation, it plays a very important role to make your mobile website user-friendly. Easy navigation is as important as the loading speed of your website, so make sure that mobile users should be able to perform the important actions from the level of the main page and reach the vital content from every single page.
It will be a good option for you to place the back button at both the bottom and the upper part of the page is also advisable. You must be aware that it will be really convenient for the smartphone users.
Bigger & Finger-friendly Buttons
We all know that users are tapping the screen with their fingers, so it would be an excellent idea to have a larger button on your site. According to MIT Touch Lab, the major number of adults’ width of the index finger is from 1.6 to 2 cm that means the size of 45-57 pixels.
A touch target that is 45-57 pixels enables the user’s finger to fit cosily inside the target. The limits of the target are only noticeable when the user taps it. It gives them a clear and obvious visual feedback that they are hitting the target accurately.
Click-to-SMS & Call Buttons
Click-to-SMS & Call buttons are the most important element of a mobile website as it attains a lot of new customers and delivers huge revenue for businesses. Now don’t think why? Because it allows users to instantly contact the company.
Using this feature, smartphone users need to tap the button of the mobile site as it will allow them to automatically contact the business. It results in increasing the customers, who are calling the business. You remember to add such buttons on your homepage and contact page.
Product Images Zoom Feature
Undeniably, our smartphone’s screen is much smaller than the typical desktop. Therefore, the product pictures and information about products appear smaller, but Zoom is a great feature that will work out like a light in the dark.
Using Zoom and move capabilities, users can easily see the products’ pictures in a more detailing way. This wonderful feature allows consumers to make a smart purchasing decision that will make their shopping experience wonderful.
So, these are the top features of the mobile website that consumers are anticipating in their mind. If you are going to develop a mobile website for your business, you should consider these features as these features can give a huge impact on your business.
Shahid Abbasi is a marketing consultant with Peerbits, a one-stop android app development company and the home of app enthusiasts. Shahid likes to be busy with his team, to provide top-notch mobility solutions to enterprises and startups. Follow Peerbits on Twitter.