Published on September 17th, 2019 | by Sunit Nandi0
Debunking SEO Myths – Know the Truth Behind
In order to be top of the rankings online, one has to use the best available technology in the form of search engine optimization. This has become an important task for every business. This has increased the both value and demand for the products of the company. Marketers know the tips and tricks on how to use the search engines in order to gain the best out of them. At present, this is the most important thing to be considered by the young entrepreneurs. In case of companies, this has got a lot of demand and value and many myths and misconceptions side by side.
Myth 1: SEO is Single time Effort – Debunked
Many people think that this is the single time effort but in reality, this is not true. One cannot stop the things in case they do not show results in a month or two. And even one cannot stop the proceedings as one may think he or she is highly satisfied. One has to remain calm and positive in both the situations. This is not based on some magic that will provide immediate results; instead, this has to be a long-term strategy and a continuous process which means that this has to be done side by side and even various efforts are to be maintained.
One must go with cause and effect relationships and must find out the reasons behind the efforts not being successful. And, in the other case, if one stops updating things then there will be hug degradation in the process of optimization. SEO Companies in India believe that continuous proper efforts are to be made in order to be ahead of all in the race of corporate world.
The content never becomes obsolete as users always come up with new searches and in case on has struck in the old mechanisms then one can always lag in the race. One must always update the contents so that there are no issues in regard to the competition. There must be proper analysis and understanding of the content one is going to put over there as the competitors always focus on competing and putting the most relevant content in order to have more chances of success. The main factor behind success is the algorithms and the codes. There must be new and proper algorithms that must cater with the needs the consumers have and must try to solve their problems in the form of searches in the best possible manner. The proper rules in developing the algorithms must be followed in order to succeed. There must be a proper structure of listing of local content so that the searches may find the relevant content and results always turn out to be appropriate.
So, SEO is a continuous effort.
Myth 2: SEO is Not Relevant Anymore – Debunked
Another big myth among people is that SEO is no more, which is actually not true. As long as engines are there, the optimization will stay alive. For any term entered, there will be pages found for the search done by the user. There are many improvements in the methods adopted by the search engines in order to cope up with the progressive thinking of its users. This is always disheartening that great efforts do not lead to great results. But one must stay positive and should not feel bad. One must be in alignment with the latest technology and age-old methods cannot work.
Myth 3: SEO is Only about Ranking – Debunked
Another misconception is that the whole process is about rankings. No doubt to achieve top ranks is always the goal of any business. But the top ranks do not guarantee success. The success depends upon the strategies used in order to make the whole process more effective. There may be situations that people in large number have visited the websites but still there is no sum of money earned. This may happen because the people who came found nothing to be used on the website. All the efforts now are in vain.
Truth is that higher rankings bring more traffic. Reasons may be like people may not like the subtitles and headings which lead to showing of no interest from the user’s end. Website content being not relevant may be another reason for failure of the optimization process. The companies must not decide to spend huge amounts of money on top rankings as this is nothing but a huge wastage of efforts and time. The main key of the whole strategy should be relevance. The more the relevancy, the more will be the traffic and earnings.
Myth 4: SEO is Inexpensive – Debunked
Another myth about them is that they are inexpensive but in reality, the whole process of optimization is neither even easy nor cheap. The whole process is complicated and not a task that can be done by everyone. It takes huge efforts and money to be on the top. Being first is important but staying on that position for a larger time period is the main thing. The main thing to be taken care of is competition. Several businesses compete with each other in order to survive in the cutthroat competition. Everyone tries to be relevant in the best sense so that success can be achieved. SEO services are available on trial basis at cheap rates because all small and medium organizations do not have huge budgets. They always try to offer the best of the economical services to the clients.
Myth 5: Social Media Has No Value to SEO – Debunked
Another topic of discussion is the social relationships to be maintained while the whole process. The search engines do not calculate the shares on social media, but the social media plays a huge role in determining the success of the whole process. Various social signals help in increasing the traffic and thereby the earnings are also increased. The distribution of content helps in sharing in a better way on the behalf on consumers.
Myth 6: Keyword Research Has No Relevance- Debunked
Another aspect to be considered is that high quality research is necessary in order to receive the best of the results. Keyword search is the main thing. The keywords play a crucial role in determination of the content. The keywords, which are incorporated, must always make some sense so that the best of the results can be achieved. One must think like a consumer while manufacturing a product is the essence of the business and the same applies here also so that user satisfaction can be increased.
There are many more myths that one can find on the Internet and many people follow them blindly. Here comes the relevance of SEO services, which can guide you to achieve the desired results.