Published on September 20th, 2019 | by Sunit Nandi


6 Tips for Choosing the Perfect Domain Name for Your Business

You have just started your business and need a brand-new website, a hosting provider and a domain name. Well, we have to say that all of this means a lot of hard work. These three things will help you either make it or fail online. Creating a website, picking out a web host and a domain name are somehow long-term decisions, and that’s why you should put some effort and time into the process. When it comes to creating a website, you can easily leave this job to the developers. Concerning the web hosting, you can find an affordable and quality provider.

However, the domain name that you choose should carry your own personal touch and that’s why you should create a domain name that will represent your brand, your company’s vision, and goals. No matter which option you choose, you should check whether the domain name is available at this free search at Domain Name Sanity tool, by Domain Name Sanity. If the domain name is free, you can go ahead and buy it, and if it’s not, this application offers you some domains that are similar to your request.

We share with you the most important points you should pay attention to when choosing the most appropriate domain name for your business. So, here’s what you should focus on:

Keep It Short

When choosing a domain name, keep in mind that something short and easy to type should be your goal. If you use slang or shortened words, then it’ll be more difficult for your customers to find you. You should also refrain from using words that have multiple spellings, or long and complex spelling because your customers can easily make a mistake and be led to a different direction.

Choose Something Unique

Make sure that the domain name you choose for your business doesn’t resemble what’s already out there, but try out something unique. Some of the top brands like Nike, Apple, and Adidas have unique brand names that don’t have anything to do with their industry. They decided to be authentic and that’s what brought them success. So, why not use their example and learn from the best?

Make It Easy to Remember

A catchy and memorable domain name should be your goal if you want your customers to remember you. Your domain name should be easy to recall and leave an impression once people read it or hear it. Once you choose an appealing domain name, make a quick survey that will give you feedback on whether you should use it or not.

Go with the .com Extension

Choosing a .com extension for whatever name you choose for your domain is the smartest choice. This is because most of the time, your customers will remember the actual name of your brand and if they are searching for you online, they’ll automatically add the .com extension to it. So, if your domain doesn’t end in .com, your customers may be directed to your competitors who might have the same brand with the .com suffix. So, you definitely don’t want to risk it with other suffixes.

Avoid Anything Complex That Involves Symbols or Numbers

Numbers, symbols or hyphens in your domain name may be a little bit perplexing for your customers. So, make sure to avoid those things and keep it simple. If you choose to have a number in your domain name, most of the time, your customers will be confused whether the number should be written in letters or if they should use a numeral. In the end, it’s all about making things easier for your customers and that’s why you should avoid using numbers or hyphens.

Local Domain Name for a Local Business

When you choose a domain name, you should think about it thoroughly and make the best decision for the future of your business. So, if your business is local and you don’t plan to go global anytime soon, then why not choose something that will be appealing to the audience you are targeting? Your domain name can be a word that is commonly used by the people from your area, or something that is focused on the locals. Also, you can choose a suffix that will represent your country, for instance, .au or .uk, depending on the location of your business.


Choosing the perfect domain name for your business isn’t something that will happen overnight. First of all, after you think things through, you should check whether some of the ideas that you have in mind are available. Sometimes, most of your ideas will be already used by your competitors and you’d have little choice picking out a domain name that is connected with your industry. That’s why it’s important to try out something unique and authentic that will be applicable in any industry, but will still represent your brand. Follow our tips and we hope that you’ll pick a domain name that will bring you nothing but success!

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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