Published on August 12th, 2019 | by Sumit Bhowal0
Smart Ways to Leverage Your Time and Money for Sales Operations
To understand how to go about this process in particular, it is imperative that we break down the overall definition of sales operations and what they mean for the companies of today. In a nutshell, it is a function that is designed to produce a platform for the best sales performance and productivity by the provision of integrated processes, methods and tools and technologies. Ultimately, the main focus is the design and operation of the sales system itself.
Long gone are the days when sales operation teams were a secondary priority in the aspect of sales in totality. There are ways in which you can kick up your performance, strategy and sustainable growth several notches. The successful use of wave analytics is one way to go about it, but that is only a part of the overall puzzle. Let us take a look at a few smart ways in which you can leverage your time and money for sales operations.
Collaborating with other teams in your company
Be it the marketing or the sales team, this is a good way to check whether you are focusing on the right aspects of sales operations as well as avoiding any form of double work.
In a sense, periodic meetings should ideally mean weekly meetings since many aspects with the teams tend to shift on a weekly basis, rendering a monthly assessment rather pointless at the end of the day. A constant level of communication is vital for a sense of alignment.
A strong sense of leadership
This pretty much goes without saying, but still. For this to become a reality, ensure that the team is headed by a manager or director. Also, the team needs to have a direct and proper chain of command leading all the way up to the executives.
Additionally, Sales Marketing and Sales Ops should ideally work together if the overall sales strategy is to be understood and dealt with consistently.
The clever introduction of technology
Here, you must take great care to ensure that only the tedious manual processes are under the umbrella of automation and nothing else. In this regard, be sure to use only the tools you need, otherwise you will be needlessly wasting time between dozens of tools that you will not even need in the first place.
Once you’ve figured out the role each tool plays, you will be in a much better state to figure out how to implement and use it with the least amount of difficulty. The technology could be email automation software, lead prioritisation engines or even a new type of CRM software.
All in all, not only will you be able to maintain long-relationships with your customers on a more intimate footing, but you will be able to boost your sales in a more natural and smooth manner. With such practices above implemented properly over time, you will also be able to promote a sense of unity in your organisation over time.
Most of all, this creates a personal sense of responsibility amongst all of the employees since all of the above strategies call for the leverage of your time and money in the best possible way. This is even more in the case of newer companies and start-ups since almost every single employee is aware that they are individually responsible for the overall finished product.