Published on August 9th, 2019 | by Sunit Nandi0
10 Top Benefits Of A Responsive Web Design
1. Advanced User Experience
A responsive website is providing better user experience. When a user finds your website hard to navigate, they are not going to stick around, which is precisely the opposite of what you’re trying to achieve. Better site usability and user experience can lead to referrals and prospective customers for your business.
2. Increased Mobile Traffic
Start by reviewing how many of your site visitors are accessing the site via mobile devices and the time they tend to hang around. The incorporate responsive design and compare both numbers. One of your sites acclimates to the viewport width; you will see a rise in mobile visits and longer time spent on site from the same users.
3. Mobile Versions
Instead of creating a separate mobile version of your website, which is time-consuming and costlier, instead develop a responsive website that works well and looks great and can be accessed from any device. This way, there is no need for a developer to create two sites instead of just one.
3. Trouble-free Maintenance
With two versions of your site, more time and resources are required in managing both sites. Less time and maintenance tasks are necessitated for a responsive website.
4. Avoid Duplicate Content Consequence
With two versions of a site, duplicate content is essentially created. Search engines must understand which site version is more essential. If you are using a mobile version of your website, the content is the same even if the URL is different. This can lead to lower search engine ranking. If you prefer both versions of your site, you need to have separate SEO campaigns and strategies for each of them. See https://instinctmarketing.co/sacramento-seo/ for more information on SEO services. With having a responsive website, issues like these won’t be an issue at all.
5. Less Complicated Website Analytics
Once you have two unique versions of a website, both sets of website analytics must be reviewed to know where your users are coming from and how they reach your content. This means more work, as you’ll need to keep track of more than one page’s funnels, conversion points, signup, etc. With a responsive website, you only must keep track of one set of data.
6. Faster Website Loading Times
Responsive websites tend to load a lot faster, no matter which device you are using. Due to fluid grids and responsive pictures, the page takes a lot less time to load, which can directly influence the duration of your visitor’s time spent on the site.
7. Fewer Bounce Rates
With a responsive website, visitors can stay longer on the site, which means you can lower the bounce rate on your website.
8. Better Conversion Rates
When users stay longer on your site, and you have fewer bounce rates, it is beneficial for enhancing the visitor’s experience and building trust with your audience. Better confidence and user experience result in higher conversion rates, whether it is by booking a call, purchasing a service or product, or signing up for your newsletter.
9. Advanced SEO
When you consider all the above advantages, it is well worth your while having a responsive website plus a bonus is you can enjoy an advanced search engine rank. Responsive sites are generally ranked higher on the Google search engine when it passes the mobile-friendly analysis.