Business

Published on October 11th, 2018 | by Júlio Ventura

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Leverage the Power of Video in Employee Training & Development

In this overly competitive industry, organisations win only when they empower their workforces to develop both personally and professionally. Therefore, employee training and development programmes are imperative for a company’s growth.

Now, a question persists – how to make these training programmes more effective? How to ensure the employees retain?

Well, recent studies have brought to light that video enhanced training programmes are emerging as the best solutions in the corporate world. It’s no surprise considering how video technology has evolved over the past 2 decades. Corporate videos can efficiently train participants in interpersonal skills, making them more productive at their workplaces.

Understanding the power of video:

As statistics say, human beings can usually recall 10% of the information they either read in text format or listen to it, after 3 days. On the same condition, they can remember 65% if the information is presented visually. Hence, information retention is 6 times more. That’s called the ‘Picture Superiority Effect’.

Note that short videos comprising easy-to-decipher contents have higher retention rates.

Here are some other benefits:

1- Keeps the participants engaged

Videos provide a personalised experience to the participants which can hook them effectively for hours. People enjoy these because visuals can generate both verbal and image representations in their minds, making it fun and easier to understand. Moreover, a study by Forrester Research shows that employees are 75% more probable to accept audio-visuals than read the same content in writing.

The bottom line is – it is essential to keep the participants engaged during the sessions and videos can do it better than texts.

2- Gives out the information aptly and quickly

Drawing cue from the first point, videos disseminate information more effectively and promptly. In facts, these are excellent tools to break down complicated ideas and details into easy-to-digest visuals.

Organisations can use the tool for multiple purposes including compliance training, product launches, ideation to execution of projects, demonstrating procedures, communicating facts, etc.

3- Accommodates various styles of learning

Although video is visual, it can accommodate a variety of learning techniques including kinesthetic, audio, read or write. So, companies can not only disseminate any kind of information via the video but also create exciting tutorials.

4- Accessible through portable technologies

With easy access to laptops, mobiles, tablets, etc., individuals can view the video tutorials any time from anywhere as per convenience. This aids in better clarification of concepts as one can rewind and review those as many times as one wants.

Video training also provides with the opportunities of self-study and self-assessment to employees.

5- Helps companies create a library of resources

One noteworthy advantage is that companies can store their visual tutorials specifically for on-demand learning. These can also be utilised for reference in future corporate training programmes.

6- A cost-effective investment

Let’s take a look at another statistic here – of every dollar expended on classroom training, around 85% is invested in delivering it. This signifies that more amounts are spent on travel and instructor than on training materials.

On the other hand, one merely needs to press the ‘play’ button for videos. Moreover, participants need not travel anywhere for attending the training sessions.

Case study –

Microsoft reduced their cost to $17 per participant from $320 when they started using videos for employee training and development rather than classroom training. Eventually, they saved around $13.9 million annually over 3 years.

Apart from these, interactive videos for corporate training are on the rise nowadays. In 2018, around 28% of the marketers are preparing to use the tool.

Hence, video tutorials for employees can be quite impactful when it comes to enhancing their productivity, and therefore, business growth.

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About the Author

Júlio Ventura

Digital Marketer, Webmaster, Writer, and Tech Enthusiast. Undergraduate in Translation from Faculty of Letters in Lisbon, Portugal. Postgraduate in Digital Marketing from Lusofona University in Lisbon. On a quest for further knowledge.



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