Published on August 1st, 2018 | by Sumit Bhowal0
Website Development Tips To Enhance User Experience
Providing a powerful user experience is essential to business success, especially if you’re an online business. Integrating website development that makes user experience a priority can impact site engagement, conversions, and even Google ranking.
User experience research by Forrester found that an enhanced UX design could yield 400 percent more conversions. This statistic is a serious call to action for any website developers or business owners still on the fence about user experience.
Let’s take a closer look at UX minded website development and a few tips to help enhance your site’s user experience, engagement, and those coveted conversions.
Why Is User Experience Important?
Understanding user experience can help you make good website development decisions for long-term business success. Why? When a site provides a poor user experience, users turn to competitors never to return. This is not good for building your consumer base, for both returning and new customers.
There are, however, many idiosyncrasies involved in providing a powerful user experience. From choosing a customizable theme to leading users on a journey with call to action (CTA) buttons and authoritative content, UX stretches from website development to SEO.
Every one of your site visitors should feel they are in the right place to get what they need, navigate around your site easily, and gain the confidence to buy. Here’s how you can make it happen!
Website Development Is All About Engagement
Developing an engaging website can certainly enhance user experience. This places emphasis on the content you provide, but also how that content is laid out on-page. Have you ever visited a site that had text and images jumbled all over the place? This is not what you want.
Make your content flow in a natural way that guides users on a very thought out journey. For example, have your value proposition with popular keywords above the fold. This lets users know they have come to the right place immediately, and will lead them to explore more about your business, products, and/or services.
You can also support your text with visual content, like videos, infographics, and images. For instance, place an explainer video next to your above the fold text to support the solution and value your business provides. This can immediately establish higher engagement and trust.
Leverage The Psychology Of Color
Color is an important website development factor that enhances user experience. On the other hand, using the wrong colors to support your value proposition can have a negative impact. For example, if you’re offering a health solution, you want to convey trust and confidence through color to psychologically put users at ease.
Did you know that 85 percent of consumers online said color influences buying decisions? Color psychology can be used in the following ways:
- Blue can be used for building trust and confidence
- Yellow can make users feel optimistic
- Orange brings about excitement and need for action
- Red symbolizes love, energy, and also power
- Green can make a user feel growth and harmony
The list goes on, but you get the idea. Leverage color when developing a website to impact user experience in a positive way. This tip can increase conversions, especially if you use the right color for your call to action (CTA) buttons.
Think About User Navigation and CTA Buttons
The ability for a user to navigate a website and be led on a strategic buyer journey via CTA buttons is vital to providing the best user experience possible. If a user can’t get the information they need, or if they land on pages in a misleading way, they are likely to leave the site and find a better one.
Navigation plays a large role in leading users strategically. You may think navigation is all about your menu section, but it is slightly more in-depth. For instance, a skilled web development company will ensure a potential customer is three or less clicks away from a purchase or lead generation asset.
Say a user lands on your home page. They’ll scroll through until they see the solution they came for and click on the colorful CTA button that leads them to evaluate the solution you provide.
Next, they decide this is the solution from them and click on the “Purchase” CTA button, directing the user to the order and payment page. It really should be that easy when it comes to navigation.
Website development is more than just quickly building out a free website theme and launching it. There are a number of user experience tips and tricks to consider, ensuring your business grows and is successful.
Remember, you only get one chance to make a positive impression on a user, and that impression needs to happen at lightning speed. With a powerful website development, you can do just that.