Published on October 15th, 2017 | by Sunit Nandi


Is Filippo Loreti really sorry? – Our review of an elaborate Kickstarter watch scam/trap

You can go check this link out to read what looks like a heart-felt apology from a deceiving brand that has under-delivered to some customers  for two times in a row and is shamelessly ready to do it for the third time. We are talking about Filippo Loreti that has not yet delivered all of its so-called ‘luxury watches’ to customers from its last two campaigns and is now starting with its third campaign.

This is another smart trick from the Lithuanian founders so that they can loot and ‘sell’ people again.  

At some point in time, you must have thought of owning a luxury watch or maybe a set of it. It has always been your dream and you have always wanted to couple it with a classy suit and go on a date with your bae. Well, who wouldn’t like a shiny luxury watch that is a true mark of style and panache?

What if you were told that you can own a luxury watch and that too without burning a hole in your pocket? You would think that it is some kind of a joke and wouldn’t fall for that deal because all that glitters is not gold, right?

A brand by the name of ‘Filippo Loreti’ is putting its customers through a similar situation as mentioned above. Their marketing game is top-notch but when it comes to delivery, they fall flat on their face. Based on similar cases, their media spend should be humongous especially on social media because that’s the first way to attract somebody in any trap. “Oh, if it’s on web, has got a website, a social media page with thousands of likes, yes, I can trust them.”

Even though they started really great, but they were bound for a downfall because of their poor business management, lack of customer support and most importantly, inability fulfilling many of their promises based on several negative comments on the web and from direct backers from Kickstarter. While things might be going really well for them as they have raised almost 5 Mn Euros for the second campaign, it is the customers who are facing the problems. The company, after finishing their first campaign by showing them a rosy picture of an affordable luxury watch, repeated history with their second campaign and is now planning to do it again with its third campaign. Mind you guys, based on backer’s comments, it seems like neither the deliveries from first and second campaign is completed, nor are all the customers happy with the product or their services.  Now they are trying their hand at a Smart Watch in their third campaign and selling refined versions of their old watch when for their previous campaigns, the delivering, refunding, and fixing their old watches are not all fulfilled yet.  Looking at their past performance, we know that, it wouldn’t be something great, for sure. Imagine if you need it repaired, that would mean additional costs and possibly another 3 months or longer because a smart watch is hard to repair.It’s quite simple, if you buy Filippo Loretti, you’re in for a frustrating journey which includes several major speed bumps and regret of a lifetime.

What is the ‘trap’?

Filippo Loretti, without fulfilling its delivery from the second campaign, has moved onto their third campaign, leaving everyone hanging in the middle. Many people have faced this inconvenience and have expressed their anger and frustration. The comment box on Kickstarter for this particular brand has new customer grievances every day.

It’s quite clear that whosoever chooses to buy a Filippo Loretti has to go through the irritating circumstance of late or no delivery. Furthermore, the product received also is of questionable quality. Here’s what happened to one of the backer’s watch within seconds of unboxing:


You’d be surprised to know that this brand has also promised a 10-year warranty on its watches to the customers customers which seems to be nothing but another   marketing technique. By ordering a Filippo Loreti watch, you will be in for delays in everything, be it delivery, replacement, repairs or refunds based on comments and grievances from backers.

They say that time and tide wait for none, but time certainly will if you are watching it on a ‘Filippo Loreti’.

Here’s another classic example of a frustrated customer..

What’s more surprising is that the delay wasn’t from June to October. It was actually from 2017 March to October (and they had since December 2016 to prepare). When the product that people have ordered is not being delivered to them for 10 months, you wonder what would happen in case you wanted exchange or refund. The woes still don’t end because even after waiting for almost a year, people may still get a watch that ceases to work within moments of unboxing.

How Filippo Loreti started?

The online success story of Filippo Loreti is like no other. It was promoted on the revolutionary crowd-funding platform – Kickstarter which needs no introduction. Now we don’t mean to demean the platform because it is also promoting several reliable brands that doesn’t have any such problems and have customers that are happy with their service. It’s for no fault of their own their name is being involved and their reputation is being put at cost. The platform can catapult any business’ success.

Moving on, the main problem that lies with the Filippo Loreti watch is that they are failing to fulfill their promises. They keep on delaying the delivery from older campaigns yet come up with newer campaigns.

Get a hold of this:

  • They promised to deliver the watches from their second campaign by March and it’s almost mid-October.
  • Furthermore, they show images of watches from other luxury brands such as Rolex and Zenith. Also the product delivered is not anywhere near the quality that has been promised.

    Here’s an image which shows how blatantly they copied designs. Although they have removed it now, but some community user has saved the screenshot which has only helped us all in getting to the roots of their marketing. The below modified picture of movements is from Zenith El Primero Calibre.

    Shown below is the original image

  • And they have not stopped. People haven’t received the all the deliveries from the second  campaign and these guys have now moved on to their third campaign manufacturing so-called “Smart Watches”. May the force be with people who have fallen or are going to fall into the trap as their bad customer service is just not stopping. Here’s the picture, with your sheer luck, you might get the watch delivered on time. But what if it doesn’t work? You can see how well they handle their customers’ grievances. So what would you do? You’d get it repaired, right? That would mean additional costs and possibly another 3 months or longer because a smart watch is harder to repair than a regular watch.  So just do not fall for this scam and buy a smart watch from any other reliable brand.

We pulled off some user comments from over the web when we were looking for Filippo Loreti reviews. Here’s a screenshot of the same.

Click here to know what people have to say about Filippo Loreti on Reddit –

In conclusion, we would like to say, because it happened to be the general consensus that – our opinion is to refrain from buying Filippo Loreti watches as it’s a troublesome and painful journey to getting a ‘luxury’ watch.


This review/article is based purely on personal opinions and expressions only, and it does not represent, claim, or state anything in particular. There are no ‘proven’ facts in this article, it is an opinion based summary based on research and other articles.

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About the Author

I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

14 Responses to Is Filippo Loreti really sorry? – Our review of an elaborate Kickstarter watch scam/trap

  1. Erik D. says:

    Don’t buy Filippo Loreti. Bad business practices, low quality and ooor return policies. They will fight you on returns. If you’re willing to try them do so at own peril.

  2. Adrian says:

    These watches are nothing but cheap Chinese mass produced in the thousands. These watches are available for 15 to 20 bucks on Alibaba except they have another name on the dial which is “Simple line.”
    All of these watches on Alibaba are exactly the same as there designs.
    Clever marketing to market a 15 to 20 buck watch for nearly 10 times the price. There are already smart watches such as theirs on Alibaba for 30 bucks.
    All marketing and bulls*** .

    • LUL says:

      I blame forbes, they were featured there.

      • Andrew says:

        The Forbes feature was written by a marketing friend of theirs.
        Anybody can write a review on Forbes with the right advertising if you notice the small print on Forbes it is not endorsed by Forbes.
        It is just more marketing rubbish to make you think that. Again Forbes do not endorse this.

  3. Justin says:

    Just had a similar experience with Filippo – sent me the wrong watches then charged me extra on my card for them.

  4. LUL says:

    This guys are total scammers, i got one of their watches, i had a small collection of mid range watches, the filippo loretti one is worse than an entry level mechanical watch from swatch (though i dunno if the cristal of filippo loretti is actual saphire as they advertise, it doesn’t quite feel like regular glass, nor mineralized but is also doesn’t feel like sapphire, is probably saphire coated?), and the swatch is MECHANICAL!

  5. Erik DiMarco says:

    Filippo Loreti is an awful company that engages in poor business practices. I ordered two watches. Didn’t like them. Nothing wrong just not my style. Took me numerous emails and many reviews to get them to take action to give my return in process. Today they claimed they hadn’t received the watches back, but the UPS tracker – for the return slip they sent me – shows it was delivered 11/06. Complete liars and scam artists.

    • Len B says:

      I have the exact same experience. They claimed to not have received the watches I returned even though the DHL tracking explicitly showed the package as delivered and signed for (with a scan of the guys signature).

      Next they tell you “Oh it was picked up, but it is our warehouse not our office. It will take some time to get to our office”. Then they will tell you they have issued a refund, which of course they have not. Most laughable is they claim they issued the refund to “the same Paypal account that you payed with”… except I didn’t pay with Paypal in the first place. Go figure.

      Spread the word about these lying scammers.

  6. Len B says:

    Stay far FAR away from this company. They offer free no-questions-asked returns but in reality they will stall your return process forever. You will NEVER get anything back from this company if you ever payed them money.

    Scammers of the worst kind since they manage to fool so many people (including me). A truly loathsome company with despicable business practices.

  7. Jason says:

    AVOID!! Over promised, under delivered, plus the worst customer service I have ever encountered.

  8. Erik says:

    The company DO NOT provide any recipe or invoice for the watches :/ after tons of emails they sent me some king of “invoice” from China… THIS COMPANY HAS NOTHING COMMON WITH ITALY, SCAM

  9. Nonya says:

    Absolute DOG SHIT, do NOT ever buy ANYTHING from these fuckers.

  10. David says:

    Is there something one can do against these fraudulous practices?

  11. Mr Q says:

    Horrible customer service, actually worst customer service i have ever experienced. For compensation they give you vouchers that don’t even work. My watch glass shattered as a result of cabin pressure when flying. They look really fancy but quality isn’t anywhere up to standard.

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