Published on October 15th, 2017 | by Sunit Nandi


Is Filippo Loreti really sorry? – Our review of an elaborate Kickstarter watch scam/trap

You can go check this link out to read what looks like a heart-felt apology from a deceiving brand that has under-delivered to some customers  for two times in a row and is shamelessly ready to do it for the third time. We are talking about Filippo Loreti that has not yet delivered all of its so-called ‘luxury watches’ to customers from its last two campaigns and is now starting with its third campaign.

This is another smart trick from the Lithuanian founders so that they can loot and ‘sell’ people again.  

At some point in time, you must have thought of owning a luxury watch or maybe a set of it. It has always been your dream and you have always wanted to couple it with a classy suit and go on a date with your bae. Well, who wouldn’t like a shiny luxury watch that is a true mark of style and panache?

What if you were told that you can own a luxury watch and that too without burning a hole in your pocket? You would think that it is some kind of a joke and wouldn’t fall for that deal because all that glitters is not gold, right?

A brand by the name of ‘Filippo Loreti’ is putting its customers through a similar situation as mentioned above. Their marketing game is top-notch but when it comes to delivery, they fall flat on their face. Based on similar cases, their media spend should be humongous especially on social media because that’s the first way to attract somebody in any trap. “Oh, if it’s on web, has got a website, a social media page with thousands of likes, yes, I can trust them.”

Even though they started really great, but they were bound for a downfall because of their poor business management, lack of customer support and most importantly, inability fulfilling many of their promises based on several negative comments on the web and from direct backers from Kickstarter. While things might be going really well for them as they have raised almost 5 Mn Euros for the second campaign, it is the customers who are facing the problems. The company, after finishing their first campaign by showing them a rosy picture of an affordable luxury watch, repeated history with their second campaign and is now planning to do it again with its third campaign. Mind you guys, based on backer’s comments, it seems like neither the deliveries from first and second campaign is completed, nor are all the customers happy with the product or their services.  Now they are trying their hand at a Smart Watch in their third campaign and selling refined versions of their old watch when for their previous campaigns, the delivering, refunding, and fixing their old watches are not all fulfilled yet.  Looking at their past performance, we know that, it wouldn’t be something great, for sure. Imagine if you need it repaired, that would mean additional costs and possibly another 3 months or longer because a smart watch is hard to repair.It’s quite simple, if you buy Filippo Loretti, you’re in for a frustrating journey which includes several major speed bumps and regret of a lifetime.

What is the ‘trap’?

Filippo Loretti, without fulfilling its delivery from the second campaign, has moved onto their third campaign, leaving everyone hanging in the middle. Many people have faced this inconvenience and have expressed their anger and frustration. The comment box on Kickstarter for this particular brand has new customer grievances every day.

It’s quite clear that whosoever chooses to buy a Filippo Loretti has to go through the irritating circumstance of late or no delivery. Furthermore, the product received also is of questionable quality. Here’s what happened to one of the backer’s watch within seconds of unboxing:


You’d be surprised to know that this brand has also promised a 10-year warranty on its watches to the customers customers which seems to be nothing but another   marketing technique. By ordering a Filippo Loreti watch, you will be in for delays in everything, be it delivery, replacement, repairs or refunds based on comments and grievances from backers.

They say that time and tide wait for none, but time certainly will if you are watching it on a ‘Filippo Loreti’.

Here’s another classic example of a frustrated customer..

What’s more surprising is that the delay wasn’t from June to October. It was actually from 2017 March to October (and they had since December 2016 to prepare). When the product that people have ordered is not being delivered to them for 10 months, you wonder what would happen in case you wanted exchange or refund. The woes still don’t end because even after waiting for almost a year, people may still get a watch that ceases to work within moments of unboxing.

How Filippo Loreti started?

The online success story of Filippo Loreti is like no other. It was promoted on the revolutionary crowd-funding platform – Kickstarter which needs no introduction. Now we don’t mean to demean the platform because it is also promoting several reliable brands that doesn’t have any such problems and have customers that are happy with their service. It’s for no fault of their own their name is being involved and their reputation is being put at cost. The platform can catapult any business’ success.

Moving on, the main problem that lies with the Filippo Loreti watch is that they are failing to fulfill their promises. They keep on delaying the delivery from older campaigns yet come up with newer campaigns.

Get a hold of this:

  • They promised to deliver the watches from their second campaign by March and it’s almost mid-October.
  • Furthermore, they show images of watches from other luxury brands such as Rolex and Zenith. Also the product delivered is not anywhere near the quality that has been promised.

    Here’s an image which shows how blatantly they copied designs. Although they have removed it now, but some community user has saved the screenshot which has only helped us all in getting to the roots of their marketing. The below modified picture of movements is from Zenith El Primero Calibre.

    Shown below is the original image

  • And they have not stopped. People haven’t received the all the deliveries from the second  campaign and these guys have now moved on to their third campaign manufacturing so-called “Smart Watches”. May the force be with people who have fallen or are going to fall into the trap as their bad customer service is just not stopping. Here’s the picture, with your sheer luck, you might get the watch delivered on time. But what if it doesn’t work? You can see how well they handle their customers’ grievances. So what would you do? You’d get it repaired, right? That would mean additional costs and possibly another 3 months or longer because a smart watch is harder to repair than a regular watch.  So just do not fall for this scam and buy a smart watch from any other reliable brand.

We pulled off some user comments from over the web when we were looking for Filippo Loreti reviews. Here’s a screenshot of the same.

Click here to know what people have to say about Filippo Loreti on Reddit –

In conclusion, we would like to say, because it happened to be the general consensus that – our opinion is to refrain from buying Filippo Loreti watches as it’s a troublesome and painful journey to getting a ‘luxury’ watch.


This review/article is based purely on personal opinions and expressions only, and it does not represent, claim, or state anything in particular. There are no ‘proven’ facts in this article, it is an opinion based summary based on research and other articles.

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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