Published on July 30th, 2017 | by Guest

How Augmented Reality Development will Become Commonplace in the Future

Tim Cook, Apple’s CEO thinks “Augmented Reality is a big idea like the smartphone.” Like Apple TV, AR is one of the passionate projects of Apple.

Augmented Reality is a perspective altering technology. It overlays graphical or text snippets on a physical object when it is seen through a screen, mostly a smartphone or a tablet device.

How is it Different from VR?

Virtual reality transports the user to an artificial environment that may not be the same place or environment where the user is currently placed in.

Augmented Reality augments the current reality of the individual by overlaying graphical elements over and above physical objects in near vicinity.

Benefits of Augmented Reality Development of Industries

Education
Healthcare
Interior design
Construction
Defence
Apparel retail
Hospitality

What is the Future of Augmented Reality Development

Microsoft bought Minecraft maker Mojang for $2.5 billion in 2015.
“Worldwide AR headset sales could hit $1.2 billion by 2017” CSS Insights.
Niantic’s Pokemon Go, hit a daily active user number of 45 million
60% to 70% of consumers see clear benefits ~ ISACA

Augmented Reality Development Use Cases

eCommerce/Mobile Commerce

Virtual fitting rooms where customers can trial products real-time without having to try them physically.

Benefits:

Reduces churn rate
Increases time spent on store
Builds brand loyalty
Improves conversion

Marketing and Sales Promotion

Loyalty schemes, virtual product visualization, marketing stunts, etc. that can be merged into real-life physical objects/places using street marking, advergaming, geolocalized apps, etc.

Benefits:

Engages customers
Boosts customer interaction
Cost-effective viral marketing
Accurately measurable
Dynamic rendering of campaigns

Education

Interactive educational materials that can recreate historical events, 3D rendering of images or processes, graphical presentation of human body, etc.

Benefits:

Heightens enthusiasm for learning
Instills better learning through visuals
360-degree understanding of concepts
Archivable, easily shareable and upgradable

Industrial Engineering

Designing, planning, plotting, etc. made easier with live imagery overlaid over physical spaces and component engineering. Proves utilitarian in construction, interior designing, manufacturing, etc. where accurate measurements need to be made beforehand.

Benefits:

Reduces manual errors
Validates designs using 3D models
Gives live rendering preview models
Easily scalable for any space or distance

Healthcare

Estimated to become a $1.5 Billion industry by 2020, Augmented Reality in healthcare can prove helpful in visual visualization of internal organs for surgeons, patient awareness and training through graphical illustrations, medical training for paramedical professionals, etc.

Benefits:

Reduces the risk involved in invasive surgery
Improves understanding of organ functioning
Helps quick diagnosis of symptoms & injuries
Easily portable medical scanning tools

Entertainment

Augmented Reality app development can heighten engagement and experience in the entertainment industry through interactive applications. Games that merge physical and digital worlds, kiosks for movie promotions, alternative reality experiences, etc.

Benefits:

Increased customer spending
Improved engagement
Real-world multi-media experience
Refreshing content

The Future of Augmented Reality

Augmented Reality is fast becoming commonplace. The perspective altering technology will have a positive impact across several technologies where measurement, accuracy and time are of essence.

Augmented Reality app development for Android, iOS or Windows devices will help spread the usage of applications that will remove the difficulty and clutter presently experienced in everyday life. It will simplify everyday life of common users without having to learn or get adapted to sophisticated technology. It will be easy to use and significantly beneficial, thus rightfully the next technological evolution like that of smartphones.

Author bio:

Alex Sam is mobility, IoT & chat app specialist and I would like to spend most of my time in reading and analyzing the latest happenings in the technology and how they fit into our daily lives. I always endeavor to identify more ideas and concepts, and develop user-friendly apps through leveraging technology.

Feel free to learn more about me by following on Twitter, Facebook, LinkedIn & Medium

Tags: augmented reality, commonplace, development, future