Published on August 12th, 2020 | by Bibhuranjan


7 Lead Capture Tools for Business in 2020

What is the recipe for a successful business?

As a rule of thumb, good businesses have well-conceived plans. The teams are motivated to hold the highest possible standards of accountability and responsibility. Business owners are ready to face any challenge to keep up with the market. A lot has been discussed about this topic on various business questions and answers platforms.

But success doesn’t happen overnight. A lot of work, tactics, and the choice of right technology and tools go behind this.

In this article, we will discuss 7 online tools available in the market that you can leverage to bring impressive growth in your business.

You’ll be amazed to see how a market research tool, lead quiz maker, online payment forms, collaboration app, employee time tracker can supercharge your business to meet customers’ evolving needs.

So, let’s get started and see what is in store for you.

ProProfs Lead Quiz Maker- Interactive lead generation solution

Quizzes, relevant to the target audience, attract more attention and engagement. Most users who take the quiz are qualified leads.

If you are wondering how to begin with quizzes, ProProfs Lead Quiz Maker is a popular option to choose.

It is a great comprehensive quiz authoring tool that helps you create engaging and shareable lead quizzes within minutes while giving your company an extra edge.

The tool has everything you need to design, create, and promote different types of quizzes, including scored quiz, personality quiz, surveys, and more.

Some of the attractive features of the quiz maker are:

  • Easy user interface
  • Attractive quiz templates
  • 100+ professionally designed themes
  • 100,000+ ready-to-use questions
  • Advanced data analysis
  • Cross-platform compatibility
  • Multimedia capabilities

The tool provides smart analytics that give you details on who took the quiz and when, how they progressed, their scores, etc. for you to monitor your quiz strategy.

Fleep-Team Collaboration

Communication within the teams is vital for them to work together and successful completion of projects.

Fleep makes all this possible without any hassle. It is a flexible test-based messenger app that integrates with email to offer the most flexible communication. The interface is simple and easy to use.

This collaboration app is suitable for internal as well as remote collaboration. Teams can seamlessly connect and communicate the way they like, within the team or with other teams on the Fleep platform.

There is no need to sign in and sign out separately. They can discuss specific topics, ideas, and share files.

Besides the communication feature, Fleet offers a lightweight and contextual task management platform where you can create and assign tasks to the team members.

Fleep’s in-built Integrations allows for seamless audio-video calling and screen sharing, built-in search, push notifications, etc. the tool allows you to pin important messages in every conversation.

Mailchimp- Online Marketing

One of the most popular marketing automation platforms and email marketing services in the market, Mailchimp is a brand you’ve probably heard about. It is an All-In-One integrated marketing platform that lets you control online sales.

The tool offers you an automated way to interact and manage clients and potential customers. You can create and manage mailing lists. With a content manager, you can design emails, store files, and images for further access.

The emails, including welcome emails, abandoned cart reminders, order confirmations, are sent automatically to the buyers at appropriate steps of their journey.

Besides automating email marketing, you can use Mailchimp to build landing pages, create targeted ad campaigns, and assess reports and analytics.

Hootsuite- Social Media Management

A strong presence on social media is vital to building your company’s brand. But managing all your social media network channels is complicated.

Here’s where a tool like Hootsuite comes incredibly handy. With Hootsuite, you can track and manage your social media channels in one place like a pro.

The tool allows you to:

  • Schedule and update post
  • Review responses
  • Schedule messages
  • View statistics and analytical data
  • Track key phrases across other user’s posts

The tool helps save a lot of your time in answering customer queries like directions to the store, opening hours, etc. You can draft messages, store them, and post them whenever something is asked.

You can also add team members to your social media accounts, assign tasks, and get reports on what they are scheduling to post and when.

DesktimeTime/ Productivity Tracking

Desktime is one of the best ways to enhance your team’s efficiency, especially in a remote working environment.

It is an employee time and productivity tracking software that helps managers keep a tab on their team members, track their performance, and inefficiencies. It lets them assess where the employee needs improvement and how they can be helped.

You get a bird’s-eye view on how much time employees are spending on an individual task or project. Accordingly, you can estimate project costs, create invoices to charge the clients.

From an employee’s perspective too, Desktime is a useful tool that keeps them aware of where they are spending their time. They can track their work hours to improve their productivity and workflow.

Here’s how the dashboard looks like:

Other than time tracking, Desktime provides many employee-friendly features like private time, offline time, IP restrictions, absence calendar, event calendar, and more.

Pabbly Form Builder -Online Forms

If you are running a business online, you have to make the payment process as easy as possible for the customers to increase conversion and sales.

The first step in this course is to build payment forms. Pabbly Form Builder is an online form building app using which you can design online payment forms most conveniently.

The tool’s integration with various payment gateways helps you collect one time or recurring payment without any hassle.

To create forms, just select the fields and add them to your forms.

The powerful and user-friendly tool comes with a variety of pre-built templates using which you can create elegant feedback forms, lead capture forms, event registration, landing forms, surveys, and quizzes.

Some of the significant features of this tool that are:

  • Drag and drop editor
  • Conditional logic
  • Email autoresponders
  • Limitless Integrations
  • Conditional redirects

Wordtracker- Market research tool

Most people today search for a product online before they choose to buy it. Before you can think of conversions, your website has to pop up online in the search results when they type out what they are looking for.

A website’s performance in search engines is highly dependent on its content and structure. But to determine what to write about and how to modify the brand message to get more traction with potential customers is a challenge.

That’s where Wordtracker comes into the picture.

Wordtracker is a keyword research tool that fetches the details about a keyword and related opportunities in search engine optimization.

A typical search result with Wordtracker looks like this:

If you are interested to learn more about your competitors, this is your tool. Some of the major details the keyword research tool helps to find are:

  • Search volume
  • Click-through rates (CTR)
  • Cost per click (CPC)
  • Conversion rates
  • SEO difficulty
  • Paid difficulty

Now you are left with the task of optimizing your content for the identified keywords to attract the right audience.


Your business is visible to the prospects. You drive more qualified leads and convert more customers.

Wrapping Up

When you are trying to grow your business, immediate success is unsure. It is wise to think smart and keep up with your consistent efforts. Include some of the best online tools in your growth strategies to be creative, save manpower, automate processes, and lower costs.

For more information on choosing the online best tools for business growth, search online. To get answers on key questions for business, discussion forums and Q & A forums can come in handy.

Author Bio

Samuel Alfie is a blogger at ProProfs Discuss, the #1 Q&A website with millions of wisdom seekers collaborating to ask questions and get the best answers. I love reading and writing about a variety of topics including technology, business, e-commerce, science, philosophy, Pop culture, digital media, and more. With a knack for writing, enthusiasm for research and an editorial mindset, I loves creating content that resonates with the audience.

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About the Author

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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