Published on February 3rd, 2017 | by Guest


8 Tips for Small Businesses to Mark Strong Online Presence

Small businesses have great advantage of attracting local audience using social media space. Regional marketing and targeted search engine optimization tactics are used to build local audience base. A strong online presence makes you stand out from your local competitors and assists your small business in surviving the establishment stage. During expansion and market penetration stages, you can use your online customer base to generate leads in bigger markets. Simply put, strong online presence is the key! Therefore, here we have 8 web design tips for your small business to make it rise and shine.

1. Simple, Easy-to-Navigate

Small businesses deal with all types of audiences – tech-savvy and tech-illiterate. Simple, easy, and to-the-point design caters with all types of audiences and establishes a strong feel of customer care in your website design.

2. Scroll-Restricted Design

First impression is the last impression. One-page designs have led to unlimited upward and downward scrolling. However, for newly established small businesses, the website should include one-page design with minimum scrolling.

3. Add Animations for Navigation Guidance

Your simple design may seem boring. The animation you add for navigation guide becomes the representative of your business. The animation creates a bond with the visitor. However, the animation should be designed in a way that it leads to the services/products page.

4. Promotions and Discounts in the Header

Do you have a special offer? Are you giving discounts like Buy 1 Get 1? The visitors are interested in the discounts and promotion offers irrespective of the nature of your business. The most common trend in small business website is to add sliders of business photographs in the header. By putting promotions and discount offers in the header, you will make the visitor walk into your business at least once. The loyalty of customer depends on your services.

5. Make It Modern and Updated

Bright red, yellow, orange, and green colors were used to attract the attention of visitor to specific sections of the webpages, which were mostly ad sections. Your website should introduce your business in a decent and modern manner. Use decent and light shades that do not overshadow your products and services. Add darker hues to the important sections of the webpage. Do not use colors that seem to force or impose information.

6. Stay Connected

Do you have social media pages? Did you post a blog? Do you have a tutorial video of your special recipe? Reserve a section for boasting about how you stay connected with your valued customers. Connect your social media pages with the website.

7. Structure the Home Page in a Hierarchy

Do not stuff all information on the home page. Instead, design the home page in a decent hierarchy, putting most important information on the top and least important information on the bottom. When deciding the importance of the information, make sure to consider the visitor’s perspective and not yours. For example, your story could be more important for you but your customers are more interested in your offers, services, and products.

8. Mention Your Accomplishments

People read reviews because they want to choose the top brands. If you have won awards, or have any other accomplishment then don’t dump it on the footer. Highlight your accomplishments in the header or body sections of the page.

The aforementioned web design tips will make your business stand out. Do not copy your competitors. Stay unique to make your brand memorable.

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