6 Easy Ways to Improve Your Snapchat Marketing
Traditional social media advertising methods are different from Snapchat marketing. So not only are Snapchat ad specs and other practical elements different, but the creative approach is different, too.
In addition to rawness and personality, it is also a platform that thrives off innovation. Perhaps this isn’t your best marketing strategy if you don’t want to share your brand with the world–but why wouldn’t you want to share your brand with the world, right?
Advertising on Snapchat can fit into your strategy like a puzzle piece if you already use other social media platforms. But it can also do amazing things for your brand and sales, no matter your industry.
Let’s take a look at six ways to improve your Snapchat marketing.
1 – Make sure your content is Snapchat-specific
On Snapchat, you can express yourself freely and authentically. A user doesn’t want to feel like they’re watching an advertisement. So make sure your content is raw so they can connect emotionally.
Take snaps in full-screen resolution and shoot them in a vertical orientation. You can then enhance your content by adding filters, emojis, and drawings. It can also help make your campaigns appear more natural by incorporating Snapchat-inspired visuals.
Remember to keep your snaps short to suit Snapchat’s guidelines, encouraging brands to upload bite-sized videos. By doing so, you can reach your audience organically and non-intrusively. It’s also a good idea to include audio in your Snapchat ads since 64 percent of Snapchat users view them with the sound on.
2 – Tell your story to fans
Having a two-way conversation with your community on social media is essential. Getting your followers involved is an effective way to engage them. For example, send them a video showing how other people use your product or a video explaining why they might love it as well.
Your fans will appreciate your response if you reply to them. Send them a photo or use the chat feature to do so. Snapchat users will feel included and unique if you go the extra mile to engage with them.
3 – Advertise on Snapchat
Use Snapchat ads to boost your campaigns. Compared to other platforms, they have a five-fold swipe-up rate.
A Snapchat ad campaign could be well worth the investment since the Snapchat community is highly interactive and likely to shop online.
In the same way as other platforms, Snapchat allows you to adjust your daily spending based on your budget. In addition, the Snapchat Ads Manager also enables you to pause campaigns and monitor your ads’ performance.
Ads come in many forms. For example, a Snapchat campaign can be divided into three types based on your objectives:
- An awareness campaign – This is the best way to build your Snapchat following and introduce your business to Snapchatters.
- A consideration campaign – You can use this to generate leads, increase video views, or drive traffic to your site.
- A conversion campaign – Use Snap Pixel functionality to increase sales from your product catalog.
By targeting your audience by their location, their interests, their behaviors, and their demographics, you can optimize your Snapchat campaigns.
In addition, Snapchatters can be matched to your existing customer list for retargeting purposes, providing lookalike audiences and engaging users who have already interacted with your website.
4 – Have fun and engage your audience
Snapchat is all about fun and engaging content that feels unique. The channel is a great place to showcase videos you don’t showcase anywhere else. Your followers will feel engaged and involved if you share these things with them on Snapchat:
- A behind-the-scenes look
- Contests for fun
- Exclusive videos and images
- Content that engages the user
- Announcements of interest
By offering your followers an authentic and fun Snapchat experience, you’ll be able to build a successful Snapchat advertising strategy.
5 – Keep track of snap data
Snap offers some exciting insights despite not using the more advanced analytic tools that other platforms do. For example, it is helpful to know how many views a story has, but it is more valuable to see who completed it and what screenshots they took. The average open rate for a story is around 55%, according to Snaplytics.
6 – Influencer Marketing
Influencer marketing can also help improve your Snapchat marketing efforts. As with all influencer-based marketing, ensure that the influencer has a significant following.
Furthermore, you must ensure that the influencer has a connection to your brand message and your audience. Don’t force relationships that don’t make brand sense.
Type 1 – Sponsored Posts
You can reach your target market through sponsored posts with influencers who have dedicated followers.
Partner with Snapchat influencers who have followers that are part of your target market to create sponsored posts related to your business.
Because Snapchat posts last only 24 hours, this may cost you more than posting on Instagram or Facebook, but it’s worth testing out.
Type 2 – Snapchat Takeover
Snapchat takeovers are precisely what they sound like. Usually, an influencer posts Snaps for a few hours or a day on your Snapchat account.
Snapchat is a popular and effective social media platform that can take your marketing to new heights if used effectively!
Cover Image by Freepik
About the Author
Bibhuranjan Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.
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