Published on July 29th, 2021 | by Sunit Nandi0
Reasons to Use a Virtual Conference Platform in 2021
With the rising number of internet users, many companies are conducting virtual meetings and events to save time and boost their digital presence. According to a recent report, 55% of virtual event coordinators plan to spend more on such events in 2021.
Your online events can be highly successful when you implement smart strategies to connect with people and boost engagement. For example, if you use a robust and feature-rich virtual conference platform, you can make a big difference to your online meetings moving forward.
Find out the key reasons below:
Online events can accommodate much more attendees than in-person meets. In addition, more people can attend your meeting as they can join from any part of the world.
During an online event, data retrieval gets easier. A virtual conference platform automates and thus speeds up the entire process and follow-ups with hot leads.
Event strategy planning works when you have a wider audience with a higher possible ROI. First, get detailed information from those who are willing to learn about your company and offerings. Then, when following up, you can acquire leads that benefit your sales team.
Online events need specific preparations before going live. However, since everything is scheduled, it saves a lot of time for you and your audience, as there are no unnecessary delays. This frees you up to focus on promotion for your live event, thereby helping increase participation. Moreover, as you save more time, your team members also have more time to devote to more important tasks.
Increased Worldwide Reach
As online events have a global reach, countless people can join (if you allow) with a click of a button. Thus, your online event helps you reach more potential customers across the world.
A virtual conference platform allows you to use numerous speakers and panelists. Moreover, even your panelists and speakers can participate in the event from their homes, making it far less expensive for you as you avoid travel and lodging costs for them. Your attendees can benefit from listening to valuable information delivered by international speakers while your expenses stay minimal.
Online events are less expensive than physical meets. You don’t need to spend money on accommodation, food, travel, and venue. Thus, hosting a virtual event reduces your overhead costs. Though virtual events are usually cheaper, they deliver significantly higher ROI,
It’s tough to survey in-person events. But you should receive feedback during or after the event as it helps you understand what improvements can be made next time. In addition, listening to feedback from the attendees will make them feel more valued, thus building a favorable impression of your brand.
Online events give you the chance to gather precise real-time feedback. So, when you follow up with your prospects after the event, the recordings of the event can benefit the sales team. They can learn what appeals most to customers and lead with that, increasing the likelihood of the prospect turning into a customer.
The platform helps you to collect attendee feedback. It also enables you to create polls, quizzes, and surveys to assess their feedback and get beneficial information from an event.
Online events and meetings can be a great addition to your organization’s event strategies. Such events encourage flexibility and save time for attendees and speakers. In addition, as virtual events are cost-effective, you save much more money in the process as well.
Investing in a virtual conference platform in 2021 can be an intelligent decision as it automates and simplifies the entire event planning process.