Published on May 18th, 2021 | by Sumit Bhowal0
How Can WordPress Web Design Make a Difference to Your Digital Marketing ROI?
More than 70 million websites on the Internet are created through WordPress. It remains one of the most popular content management systems available for every business. As WordPress functionality can be extended to fit different websites, it remains a sought-after platform in the industry.
Today, digital marketing requires a business to have an impeccable website as well as a marketing system. A WordPress web design is on top of the list when enhancing digital marketing strategies and boosting ROI.
So, how can WordPress web design make a difference to the digital marketing ROI?
You Do Not Have To Invest Much on the Site
The most evident benefit of using a WordPress web design for digital marketing is that it is entirely free of cost. Even though there are specific fees and expenses associated with using WordPress, it will in no way hurt your digital marketing ROI.
There are two different versions of WordPress services that you can choose from: WordPress.org and WordPress.com. While .org is for a small and functional website, the latter is for those running e-commerce websites. One of the significant advantages of using a WordPress site is that it can be designed and developed for little to no money.
It Aids Effective Content Marketing
Content marketing is one of the proven digital marketing strategies which can churn a reasonable rate of ROI. Different organizations produce content which the target audience can use and add to their respective blog or website.
A professional web design agency then promotes this content through email, social media, and other paid channels to reach a more prospective audience. Only when it effectively reaches potential customers will it contribute to the ROI.
Enter WordPress, the ideal content management system for digital marketing. As it was initially started as a blogging tool, content marketing remains its strong point. By offering an accessible platform for editing and creating content, WordPress web design has been slowly changing the face of digital marketing ROI.
You Can Use It As An Effective Website Portal
Though not a full-blown Association Management System, WordPress offers a variety of plugins that helps you manage different membership needs. With this feature, you can effortlessly manage your employees, schedule events, offer payments, and sell products, and more.
With a solid digital marketing strategy and plugins, you can turn your WordPress website into a portal of access for clients and community members. If you need different functionality, you can extend the features of WordPress and customize them according to your needs.
You no longer have to settle for preset resources and templates. Work with an expert web design agency to customize the WordPress website to meet specific audiences’ needs. This way, you will not fall back on profits.
WordPress Web Design Helps Boost Conversion
With a robust CMS like WordPress in place, turning leads into sales becomes easy. As you can identify and track the content, its shares, visits, comments, and more, you can gauge which content is faring well and not. Using this data, you can remove the sub-standard contents and expand the scope of the excellent content.
To boost your digital marketing ROI, you can also track the top-performing call-to-action buttons. If you are using WordPress, you get a chance to try out a different call to action and offers. Once you identify the CTA which is not performing well, you can easily swap it with an alternative that can produce good results.
WordPress has more than 60% of the market share among the CMS providers and powers more than 39% of the Internet. With the platform gaining traction every day, it has a vast scope to boost conversion and turn the potential audience into leads.
Discuss your marketing ideologies with a web design agency offering WordPress services and implement them immediately. With more than 70% of marketers actively investing in digital marketing, it is high time you take steps to stay in the competition.