Published on February 11th, 2021 | by Sumit Bhowal0
Tips on How to Enhance Your Law Firm Technology and Advertising in 2021
Globally, thousands of legal firms are operating to provide solutions in their area of specialty. However, making your law firm stand out from other legal firms could be a hard nut to crack. Notably, this is not a hard task, and one will need to engage in many activities that will pose a positive trajectory growth. A slight behavior change will be noticeable more so for persons accustomed to handling your legal firm matters. Despite the oversized handles that many people and organizations faced in 2020, this year, 2021, should be exceptional for your business as you look forward to standing again. Legal organizations can check out some of the habits that your law firm could implement to get better.
Today we will be changing gears and focus on different areas in technology and marketing. Business expansion is every founder’s dream, and so should you consider some of the technical aspects of your firm growth in 2021. Since you learned many things in 2020 after your trial and error period, you now make meaningful decisions.
Implement an All-In-One Operating System
Various tech service providers have been at the forefront of designing and distributing required law firm technology solutions. You will see many tools or platforms that you can use for your law firm, which could demand monthly SaaS fees for each of them. 2020 was an eye-opener for law firms as they checked on ways to reduce internal costs. Implementing some of these audit services will be paramount; however, it becomes more crucial to invest in the best and right technology for your law firm as you look forward to getting high returns on investment ROI.
Investing in tech tools and platforms that incur monthly fees is a sector you need to check on keenly. Doing a thorough analysis to check on the efficiency and frequency of use helps determine tools that have not been put to use for long. You must eliminate tools and tech platforms that haven’t been put to use for about six months. It is recommended that you use the all-in-one operating system to carry out law firm tasks effectively. Utilizing all the functionalities in an all-in-one system will be perfect rather than using a 3rd party application or tool vendors. You will be reducing your recurring expenditure after investing in an all-in-one system beefing up management.
Developing a Growth Plan and Enhance Your Marketing
Your firm’s internal team plays a critical role in business growth. Having a roadmap of your business growth plans and explaining this to your internal team will foster growth. Did you know that despite the 2020 challenge, this year’s referrals were very resourceful.? The relationship built during this referral period with the existing clients should be jealously guarded while crossing to 2021. There are several ways that you can thank your referrals; sending small gifts, handwritten notes, and phone calls to wish the clients a happy new year is the seamless way to show your gratitude for their support.
If you have a new business, you have an opportune moment to brainstorm and get the channels that you can test in 2021. Did you have thriving practices in 2020? Getting more involved with the practice group, either local or state bar, will foster positive trajectory growth. Technology has changed many areas, including justice delivery, engaging in virtual conferences, and being the speaker offers an opportunity to showcase your expertise in your line of duty. Besides, investing in SEO for lawyers is a vital advertising strategy being implemented by many legal firms. Graham Stout, a Houston truck accident lawyer, says that a large portion of his marketing and advertising budget is allocated to SEO. Having a small marketing budget will boost your law firm’s ranking and create awareness locally and internationally. Understand that investing in referrals and marketing pipelines are necessities for company growth.
Adjust to ‘New Normal’ Using Zoom Solutions
COVID-19 has changed how businesses were being conducted for years. The chances of things returning to normalcy after implementing the new normal in 2021 after 2020 lessons are negligible. The Healthcare sector is investing in telehealth, and so should your law firm adopt technology in justice delivery. Many attorneys have seen the importance of investing in tech as they begin practicing online. The earlier you understand that technology is the way to go, the better life becomes for your business. Besides, there are many benefits to helping your customers virtually. Zoom, WebEx, and other teleconferencing applications are here to stay; hence investing in this virtual solution is the right direction lawyers should take.
By checking and implementing these options, the results will be appealing since they have been tested.