Published on February 11th, 2021 | by Sumit Bhowal0
7 Ways to Use Promotional Labels for Business Branding
Promotional labels are just the right trick for business branding in today’s time. It is an affordable and effective way to boost your branding. Promotional labels can help your brand create awareness among the target audience.
Start-us who strive to make a place for themselves in the market can open their brand to a new audience. It is also one of the most affordable promotional tools. A good-designed custom product label can help your brand achieve its objective.
Here are some ways in which you can use promotional labels for business branding.
1. Hand out labels at trade shows
Almost everyone knows how a trade show works. Trade shows can be a fantastic platform to hand out cards with the customized labels of your brand. Stay aware of the nearby and good trade shows for promotional purposes. Make sure you design creative cards that garner the attention of your customers. Paste customized labels and stickers around your offerings to promote the brand.
The more unusual your labels would be, the more you’ll stand out of the crowd. Now you know what to offer at the next trade show you attend. You may even opt for personalized goodies and giveaways that attendees can enjoy. It helps in organically marketing your business.
2. Create your label’s branded merchandise
Many people overlook this use of customized labels for branding. However, many brands have attracted huge audiences by creating merchandise of their label. You can send a cute branded sticker with deliverables. If you operate an e-commerce store, you can add free custom stickers of your brand in the cart. It helps the customer recognize your brand.
These labels need not be very decorative but should showcase the personality of your brand. You can hire graphic designers or an online labelling company to help you design the best label for your brand.
3. Customized labels on personalized items
Branding is an arduous task. It requires innovative ideas to attract the right audience. Using customized labels of your brand on personal items is a fantastic way of promotion. If you own a store, you can use these labels on different daily-use items like water bottles, mugs, hoodies, face masks, etc.
It will garner the attention of the customers who visit your store. They will get to know about your brand. They may even buy these items for themselves or their friends. In this way, the promotional purpose will be solved for your brand.
4. Custom label party props
Whether you are a start-up or an established company, you must be hosting corporate events for branding purposes. But are you utilizing its benefits accurately?
Well, corporate parties, events, and meetings open an excellent platform for marketing your service. While organizing such occasions, you can use custom labels in unique ways for promotion. For example, you can create custom labels on water bottles, food packaging’s, invitations, pens, pads, etc. You can even get balloons with your custom label designed. It’ll show your guests how much you care about marketing and will promote your brand organically.
5. Add labels to packaging
This promotional idea is superb for e-commerce businesses. If you ship bulk or small orders, you can use customized labels on your packaging.
No one likes the bare brown cardboard and paper packaging these days. Many brands and online stores invest a lot in chic packaging to lure customers.
If you ship a lot of packages, you can use your custom labels inside and outside the box. A good label will let your customer know where the package is from. You can also add crucial details like your social media handles, contact details, or a cute personalized message. If the customer would like your packing, they’ll spread the word among their friends.
6. Labels in the workplace
As they say, promotion begins at your workplace. Before stepping out to promote your brand, start the advertising within your organization. If you have an office or a store, you can advertise your brand there. You can stick custom label cards on doors, reception desks, tables, etc.
The more attractive your label would be, the more people it will attract. Ensure your sticker is colourful and catchy, so people wait and read it. You can even broaden promotions by applying labels to notepads, pens, uniforms, water bottles, etc.
7. Car windows
Sticking custom labels on car windows is another fantastic idea to promote your business. The best part about this method is that wherever the car will travel, your brand name will travel along. However, the quality of the labels should be good to withstand varying weather conditions. This method reaches far away from the audience, as well.
Promotional labels are highly useful for business purposes. These labels take out the creative side of your brand. Organic and efficient business brandings take place through such labels. It is an easy and affordable way of promotion. You can use these different ways to use promotional labels for the branding of your business.