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Published on January 1st, 2021 | by Bibhuranjan


In the Crowded SVOD Market, Netflix Is Still the Name to Beat

Netflix is an undisputed leader in the streaming market and will continue to grow at a rapid pace in the future. When you want to subscribe to the new video on-demand service, the first name that comes to your mind is Netflix.

Similarly, it is one of the fewest services you are least likely to cancel. Continue reading this post to know how Netflix became a streaming giant by beating its competitors in the SVoD market.

Availability in every country of the world almost

Netflix offers its services in 190+ countries worldwide. It means you can get its monthly or yearly subscription plan from anywhere, depending on your budget. This is one of the key factors why Netflix has become a global streaming brand within a few years.

Surprisingly, Netflix is considered users’ preferred choice in smaller countries like New Zealand. For instance, more than three-quarters of New Zealanders have already subscribed to Netflix. This trend is not going to stop and will improve over time.

This review of Netflix New Zealand unveils that subscribers can access their desired TV shows and movies on multiple devices of their choice from the list of 5100+ titles hassle-free. If we talk about Netflix’s presence in another country like Australia, you would be surprised to know that 12.2 million people have subscribed to Netflix.

Content-wise, Australian Netflix offers 5400+ titles, including original TV shows, movies, documentaries, etc. The above scenario suggests Netflix is rightly perceived as a global streaming force.

Netflix offers an amazing party feature

Netflix has transformed the dynamics of the SVoD market a great deal. The service provides an exclusive Chrome extension that allows you to watch all your favorite shows and movies alongside your friends online.

In reality, the extension adds an impressive group chat feature that helps you chat with your friends while watching the same video on Netflix simultaneously. Amazon Prime has also followed the footsteps of Netflix as it also started the same virtual party feature for its US subscribers.

The above example indicates that Netflix is still leading the streaming game and the other services are compelled to work on the same lines.

Netflix keeps parents updated about their kids’ online streaming activities

Recently, Netflix has added another cap in its feather by offering “The Kids Activity Report” to its subscribers. If you want to monitor your children streaming activities, use this excellent feature as per your preferences.

You will receive an official email from Netflix if your account includes kids profiles too. This way, you can get complete information in the shape of types of shows or other content most watched by your kids, their favorite characters, recommendations based on your kids’ interest, etc.

As a result, parents can better connect with their children and understand what type of content they prefer to watch along with their siblings or friends. Likewise, they can opt out of the report at any time if they do not want to keep an eye on their children’s Netflix usage.

Netflix is dominating consumer interest in the SVoD market

Although Disney Plus, HBO Max, Peacock, Apple TV+, and other services have become a part of a prevailing streaming war. However, it has not affected the progress or growth of Netflix much. The popular US based streaming service still holds an edge over its old and new competitors in terms of consumer interest.

Compared to other services like Hulu, Amazon Prime Video, etc. 28% US consumers have shown interest in Netflix. Similarly, 14% users are willing to get the subscription of Hulu. As far as Amazon Prime Video goes, 20% consumers want to avail its subscription packages based on their budget.

The Wrap Up

Summing Up, Netflix remains unbeatable in 2020 despite the arrival of different online streaming services like Disney Plus, HBO Max, Peacock, etc. The famous video on demand service always keeps its subscribers engaged with new and interactive features all the time.

You can consider such features in the form of a kids activity report, Netflix party, etc. In short, it is a daunting task for competitors to bypass Netflix on numerous fronts like service availability, consumer interest, original content, number of titles, and so on.

Lastly, the SVoD services will have to come up with a unique idea if they are willing to give a tough time to Netflix. Otherwise, the US-based service will keep ruling the SVoD market in the coming years without any difficulty whatsoever.

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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