Published on January 9th, 2021 | by Sunit Nandi


8 Incredibly Important Elements of Brand Building

There are a lot of brands available in the market. Each company has its own brand name. You might be already familiar with the term brand building. But, all the entrepreneurs and aspiring entrepreneurs still have the question about the essential elements pertaining to it.

As a start-up, it is obvious to compete with ruling big brands. Since, branding plays an important role in driving customers. Branding elements will help you to get to the same level of attention as the big brands. According to a Nielsen survey, 59% of consumers prefer to buy new products from brands that are familiar to them. Whether it is your brand identity, brand reputation, or brand consistency, you have to be spot-on. Here is an insightful article on branding consistency to give you an idea.

What Is A Brand?

Brand is how your customers perceive your company. Do not confuse it with just having a website or an application. Websites and applications are just a matter of accessibility for your customers. But, FMCG branding in itself is an important process of establishing and developing a successful company. Your logo, signs, fonts, and colors are vital to create a stark brand image.

Do you think just having a cool logo is enough for a brand? No, you need to do much more than just create a logo and advertisements.

What Is Brand Building?

Brand building is a process whose end goal is to create awareness that distinct your brand identify from others. It is an integration of strategy and execution. To have a successful brand you need to create a positive image of it and make it stand out from the competition.

For this these elements have a significant role to play, those 8 incredibly important elements of brand building are:

1. Brand Consistency

Brand Consistency is the process of being consistent with identity at all places. A successful brand needs to be consistent in communication, promises, and experiences in the entire branding journey.

Brand building is a long-term procedure. It takes continuous efforts to build the brand of a company. The consistency with branding helps to build a long-term relationship with customers.

2. Brand Identity

Brand tells people about a company. Brand identity helps them along the way to recognize you without difficulty. It is a way in which people recognize the company. Most of the time, logos work the best as a brand identity, which is why you should consider using online logo design tools that will ensure your design is creative and memorable so it will be able to stand out.

3. Brand Image

The image is the idea that you perceive in your mind. Brand image is the perception that people have about a brand. It is also connected with the quality of their service. For example, Apple is for long perceived as a high-priced phone, so for its premium customers – price serves as a crucial way to identify the brand.

4. Brand Communication

Brand communication is a way to build a brand image. Advertisements, campaigns, hoardings, and brochures help brands to communicate with people.

5. Brand Extension

Brand extension means extending the service of the company in related domains or new ones. For example, Google started off as a search engine, but now it provides multiple services such as email, classroom, maps, and more.

6. Brand Gap

The brand gap is simply the variable of what customer expects and what is the company delivering. It is important for brand to get complete insights about their targeted customers before actually delivering the product.

7. Brand Experience

Brand experience is a key to let your customers develop a stand-apart perception. It covers the entire process from communication to delivery. Brands like KFC, McDonalds, and Burger King are doing it outstandingly over the years.

8. Brand Personality

Brand personality matters to allow people to visually and emotionally connect to your brand. The right kind of colors that illustrates the vision, mission, and commitment of the brand is essential in this regard.


Every successful company has its own powerful brand and a positive brand image. Brand helps to increase the significance of business, build personal connections, and rule the market. It is not an overnight thing, it takes time. Given above were the important elements of brand building. Just like you, your brand should have a unique personality to stand out from the crowd.

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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