Business

Published on October 12th, 2020 | by Luke Fitzpatrick

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4 Tactics To Supercharge Your Social Media Strategy

Social media has become a huge part of most individuals. There are currently over 3.725 billion active social media users – for context, the world’s population as of December 2019 is about 7.8 billion. The average daily time spent on social media is about 142 minutes a day. If you take into account the number of active users, that’s a good amount of time.

With so many individuals using social media, businesses have also started to use social media to reach their target audience. From social media posts to aesthetic images, appealing content, and more. With the average social media user having 8.3 different social accounts, there are endless benefits you’ll get with a supercharged social media strategy.

Image Credit: Unsplash

The importance of a social media strategy

If you’re looking to supercharge your social media strategy, it’s important to understand the importance of one, and how it’ll give you an edge over your competitors. After understanding how it applies to your business and the nuances behind it, you’ll then be able to supercharge your strategy and make it more formidable.

With a social media strategy, you’ll need to start off by analyzing your current usage and what your competitors are doing. Thereafter, it’s all about defining your objectives and understanding what you’d like to achieve. Then, you’ll be researching your audience, and building a solid automation plan before consistently reviewing and revising your strategy.

Engage and be authentic

While it’s easy to just post on social media and respond to comments and posts, being engaging on social media is much more than that. Your social media strategy should be customer-oriented and should also involve social listening. Not only can you find and respond to untagged mentions, but you’ll also have a large amount of data at your disposal that you’ll be able to analyze to discover more about your target audience and potential customers.

Hilton Suggests is the perfect example of a program that was launched by Hilton Hotels that engaged its audience, and was also authentic. This program helped connect experts with people who were looking for travel recommendations via social listening. What ensued were happy individuals that received genuine recommendations, and were also more likely to consider Hilton the next time they’re planning a trip.

Brand identity is king

Even if you have a great social media presence and amazing content, it’ll only get you so far if your brand looks amateur. It’s hard if the intended audience fails to connect or understand the value that your company is providing. That’s where establishing a proper brand identity comes in. You’ll need to make sure you have the visual elements of brand identity and create a distinct image and presence that becomes recognizable by your target audience.

Lemonade – an insurance brand did exactly that by giving their new company the name “Lemonade”. While it might have been a risk, they were able to establish their brand identity through their name, and it stuck with the millennial audience. They also took to market themselves as a brand that was transparent, and open about the highs and lows of their business.

Video

With the number of individuals now on social media, it’d be a mistake not to incorporate video into a social media marketing strategy. The vast majority of the videos that individuals are consuming on social media are branded content. People not only engage with them, but they also deliver the highest ROI of any social media content.

Marketers that use video as part of their social media content strategy can grow revenue 49% faster than those that don’t. Currently, 45% of people also watch at least an hour of social media videos a week. The best way to stand out with your video content includes telling a story and aligning your video with the platform.

Final thoughts

Social media marketing may be tough work, but you’ll be reaping sweet rewards with a supercharged social media strategy. By using the tactics listed above, you’ll be on your way to landing many more leads, customers and have increased online visibility.

Just don’t forget that even though you’re trying to increase sales with your social media strategy, it’s also about connecting with your customers. After all, most individuals hop on social networks as they want to be either part of a community or build relationships. If you remember that your audience is a priority, you’re sure to see some solid results.

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About the Author

Luke Fitzpatrick has been published in Forbes, Yahoo News, and Influencive. He is also a guest lecturer at the University of Sydney, lecturing in Cross-Cultural Management and the Pre-MBA Program. You can connect with him on LinkedIn.



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