Published on August 2nd, 2020 | by Bibhuranjan0
The Importance of Online Courses to Grow your Business
Online courses have emerged as the reigning upgrading factor for businesses to grow and boost customer reach and service. Today, almost all the professionals are engaging themselves in the online training that is available in the form of various courses suitable for their customer’s needs.
What’s more fun? You can learn it in the warm comfort of your home without the need to go outside, especially in the time of Covid-19. You don’t have to attend lectures at a University. Plus, the requirement for required resources is also very limited, you just need to have a phone or a laptop along with a good internet connection and you are done.
The other aspect is like traditional learning, you don’t have to hurry up. You are free to learn the skills at your own pace as mostly all the online courses give you lifetime access to the lessons.
Why is Learning Online Important?
Traditional Training holds an important place till now and is beneficial in many ways but the necessity of Online Training cannot be ignored, especially in business knowledge needs. You can find topics such as marketing, sales, management coaching, leadership, business softwares, healthcare, human resources, financial services… The list goes on.
Online courses are roaring up the training charts and growing year after year with great speed. And it’s not the end, the online training courses are going to be multifold in the upcoming years.
A Systematic Approach to Information
In order for a business to flourish, you need to know the essential processes, systems, and concepts. You can Google it and do research on your topics. Your question will be… why online courses?
The answer is – of course, there is a lot of information on Google and YouTube for you to collect. But the process will be long and tiresome.
Learning a skill requires a lot of patience and research. You will have to surf a lot of videos and a lot of articles before you reach the desired one. Even then, it will not be systematic and you will be left out of the bigger picture.
With online courses, there is a systematic format with structured data that covers all the topics you need to know and leaves out the unnecessary information.
This saves time as well as resources of the business and helps to gain or upgrade the knowledge needed for the success of the company.
The Userbase for Online Courses
The professionals and the beginners – both can attain profit from online courses to grow their business.
If you are a professional and have a skill that can be modified into ‘training’, you can create your own course on it and use the topic to promote your brand and keep your customers engaged.
If your business is new and you are learning how to climb up the ladder of success and want to know the ways to expand your market or enhance your skills, there are many courses available on online learning and teaching marketplaces like Udemy or Coursera. Just type the subject matter you are keen to learn about and the results will show you a number of courses focusing on your profession for you to choose from. Creating your own course will be the next step in giving your business a more professional touch.
You even get the opportunity to learn from top-selling business owners from Shopify Compass and get expert knowledge with courses on digital marketing, website design, e-commerce email marketing, Facebook ads, and more.
Why Investing in a Course is a Great Idea
As long as the list of online courses goes, the benefits are the same. Few of the many benefits are mentioned below:
- Works as an amplifier
With online courses, you just extend your business and develop new sources of earning revenues. They work as an amplifier to promote your seminars, products, books, and in-person meetings.
- Widens your reach
Humans are inclined towards walking with the crowd. If a certain crowd is walking towards your products and business, the rest of them will naturally join them. Typically, customers see the customer reach and reviews of a brand before submitting it. The more followers you have, the more it will increase.
Online courses will help you with that. You can create courses to add value and innovation to the service you provide to your customers. You can also use it as a promotion by offering a course you have already taught at a much lower cost to keep your customers hooked.
- Helps in generating leads
You can attain hundreds of customers by offering online courses. Suppose you are a motivational speaker or influencer, what you need to do is to upload a free training course which also gives an insight into what you can provide them further.
Charge for the next courses that will follow up. This will give you new customers who were too reluctant to invest their money in your business.
- It creates a community
You can gain business loyalty and engaged customers along with engaged employees by creating an online course that is open to a specific group of people. Customer loyalty ensures better revenue and increased dedication among the workers.
Lastly, some Numbers for Motivation!
You can reach a six-figure income by creating your own courses. Yes, you heard that right. Apart from that, the importance and profits of online courses can be known from these stats –
● As recorded in 2019, the highest income estimate of the top Udemy instructor is $4.7 m and the lowest income estimate is $943,000.
● The e-learning market increased from worth $107 billion in 2015 to $190 billion in 2018. The total worth is expected to exceed $300 billion by the year 2025.