Strategies You Should Use to Generate More Leads in 2019
Let’s be honest. Each and every business on the planet tries to drive more traffic to their website, generate more leads, and increase sales and profit.
There are a number of lead generation tips that you can read online. This is only natural since lead generation is always a hot topic but also a long and complex process.
However, even though all strategies for generating leads are interconnected and can’t be used separately, we decided to divide them into two groups:
- lead generation strategies that you can do on your website
- and those that are done through other channels
Read on to maximize your lead generation efficiency and become an authoritative brand in your industry.
On-site Lead Generation Strategies
If you want to attract leads to your website, it is only natural that you begin with building a high-end website. From website design to potentially creating a mobile app, the following strategies will help you convert your visitors more effectively.
Start with the Basics – Website Design
What is the first thing you notice when opening a website? It’s not a particular detail but rather the big picture which is a result of how the website is designed.
Often, the character of your website will depend on a number of decisions you make while creating it. In general, you need to:
- use a pleasant yet effective color palette
- evoke positive emotions in your visitors
- use your logo effectively
- keep the website simple and functional
- use high-quality images and videos
- be consistent
If you decided to use WordPress to create your website, make sure to take a look at the best lead generation strategies for WordPress.
Practice On-page Search Engine Optimization
If you asked the best online marketers around the world what is the best single long-term lead generation strategy, most of them would say: ‘SEO’.
Don’t listen to those people rambling about the death of SEO, for that is far from the truth. In fact, you can achieve amazing results if you use SEO consistently and with patience.
On your website, SEO reaches its full potential when you use the right keywords. There are many more SEO tips that you can use, but starting with keyword research and targeting is the best first step.
In a nutshell, the process looks like this:
- first, you monitor your competitors to discover what keywords they rank for (as well as keywords they didn’t use but that can bring you more traffic)
- then, use those keywords on your website to outrank your competition
- finally, monitor your new keywords and search engine ranking to see if and how fast you are improving your position on search engines
Write a High-quality Blog
Your content is there to build a strong bond with your audience and your blog should be the cornerstone of your content strategy.
In your blog posts, you should aim to help your visitors and answer their questions in detail. Once they see that you are always there for them, offering your help, they will start to trust you and keep coming back to your website.
Offer Lead Magnets
Lead magnets are very efficient for B2B Lead Generation. Just like your blog, lead magnets add value to your business, giving your website visitors one more reason to stick with you. Lead magnets provide useful information to your visitors, encouraging them to sign up for your email newsletter.
A lead magnet is a piece of content (for example, an e-book, webinar, or PDF guide) that can be viewed, gated, and downloaded by your visitors. But there’s a catch – they can do it only after they give you their contact information (e.g. their email address).
Think: Mobile
You probably know that more and more people are browsing the web on their mobile devices. According to findings by Statista, in 2018, as much as 52.2% of all website traffic was generated through mobile phones.
This means that you need to optimize your website for mobile phones as soon as possible. If you fail to do it, not only will you lose an insane amount of traffic, but you will also get penalized by Google.
But if you really want to do your best and attract as many people as possible, you should build a mobile app. Even if you are a beginner, you can create a mobile app easily, giving your customers the ultimate user experience.
Build High-converting Landing Pages
If you think landing pages are not that important, you are very wrong. In fact, they are among the most important elements of a successful lead generation campaign.
A good landing page that increases your return on investment and decreases your bounce rate needs to have the following elements:
- a headline that grabs attention right away
- high-quality visuals (images and/or videos)
- an irresistible call to action
- an offer that they (your visitors) cannot refuse
Fix Broken Pages
What did you do last time you loaded a broken page? Even more important, how did you feel about the brand and its website?
Well, if you don’t want to chase away your visitors, you need to eliminate broken pages (e.g. 404 pages, broken links) or at least reduce them to a minimum.
Once you use all these tips to create a website that generates a high number of leads, you can continue to run the business with your team or simply try selling your website to interested buyers and repeat the process with another website.
Off-site Lead Generation Strategies
Once you’re done with optimizing your website for lead generation, it’s time to switch to other ways of generating quality leads. They range from off-page SEO to social media marketing, and they will effectively promote your brand on the web.
Engage in Off-page Search Engine Optimization
The biggest off-page SEO opportunity lies in link building. Every website that wants to improve its ranking and authority needs backlinks.
Follow these tips to attract high-quality backlinks:
- constantly create high-quality, innovative content
- link your website on Facebook, Pinterest, LinkedIn, and other social media
- post content on GrowthHackers, Blog Engage, and other high-authority article directories
- outreach to influential websites in your industry and ask them to link to your content that may be of interest to their audience
Create Guest Blogging Opportunities
Guest blogging is extremely beneficial for two reasons:
- you get to talk to your prospective customers on somebody else’s website
- there is a good chance that the website will allow you to include a backlink to your website
But guest blogging is not just about blogging. It requires a few additional steps:
- listing non-competing websites in your industry
- learning whether their audience is relevant to your business
- outreaching the websites with ideas relevant to their audience
Only now (in case the website approves your post) can you start writing your guest blog post. Finally, make sure you write a high-quality post from an expert point of view and don’t be too self-promotional.
Plan a Killer Email Campaign
Remember when you created lead magnets? If you did this properly, you should have a list of quality leads subscribed to your newsletter. So, now is the time to send some emails.
To get the most out of your email marketing, you need to know your audience and segment them based on their demographic features and other aspects.
Next, send highly personalized, short emails with compelling subject lines and a lot of white space. You can even try sending WordPress emails through Gmail SMTP to improve the security of your emails.
Finally, you need to create a dedicated landing page for your email campaign (see tips above).
Communicate with Your Audience on Social Media
There is no better place to engage with a high number of potential leads than on social media. Each follower on social media can become a quality lead later on in their buyer’s journey.
Here are some social media tips you should include in your online marketing strategy:
- post new and interesting content regularly
- offer expert insights and try to help your followers
- respond to comments on your and your competitors’ posts
Bonus Tip: Don’t Forget Paid Advertising
Are you a new kid on the block in your industry? Then paid advertising is definitely for you.
Of course, the most popular place for running PPC (pay-per-click) advertisements is Google, where you can do it with its Google AdWords tool.
However, there are a lot of other platforms where you can run paid ads:
Through paid ads, you can drive traffic to your website and boost your online presence, generating more leads in a quite short period of time.
Author’s bio:
Dave Schneider is the marketing manager at Albacross, the free B2B lead generation platform. In 2012 he quit his job to travel the world, and has visited over 65 countries.
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