Published on May 5th, 2020 | by Sunit Nandi0
Tips on How to Get Your Online Store Noticed
Starting an online store is one of the surest methods of making money online if you set up your store correctly. The ecommerce market continues to grow as more and more buyers choose to purchase items online. Starting an online store is easy and you don’t need to be tech-savvy for you to run a successful online business. What determines whether your business is going to succeed or fail is your ability to get it noticed by your target market.
We will look at various tips that you can implement to get your online store noticed and beat your competitors.
Invest in social media marketing
Social media is where you will likely find most of your target customers. Identify the most popular social media platforms that can work best for your online store brand. Most common social media platforms include Facebook, Twitter, Instagram and Pinterest. Once you have selected your best choices, you can use free and paid ads to try and push your products/services across popular social media platforms.
Also, you can engage social media influencers in your business niche who have your target following to market your brand at affordable rates.
Make your online store a resource
You need to establish a good relationship with your clients by providing them with detailed and important information regarding the products that you sell and tips on how to use them.
To do this, ensure that you have a blog section where you upload well curated content of “how-to” articles and buying guides that answer frequently-asked questions that your customers may ask. When you have great content that can be used as a resource, you can even share it on other platforms to drive traffic back to your website and help you find the right customers.
Leverage on the power of SEO
One of the best ways that you can use to beat your competitors in search engines ranking is leveraging the power of SEO. When you use SEO tactics properly, you will be able to use the right keywords and phrases that buyers are searching for in your website content and in product descriptions.
When SEO is done right, you will notice a spike in rankings for your online store in search engines. This will translate to more organic traffic being sent to your website due to increased exposure. If you are not an expert in SEO, there are plugins that can help you optimize your website or if you have a budget, you can hire an expert to do it for you.
Use of email marketing
Creating an email list is another great strategy that you can use to get your online store noticed. Here, you focus on maintaining email contacts of both old and new clients and you can reach out to them when you have new products for sale. If you don’t have one, it’s high time that you start thinking of creating an email list as it will go a long way in helping you push your online brand and products to your target clients.
Write press releases
Another great way of getting your online store noticed is using a press release. It gives you a rare opportunity for your online business to get mentioned in the media. All you need to do is to write what your business does, your expert advice on a certain field that you focus on, or if there is a new product or service that you are about to launch soon. After that, you will need to submit it. Such press releases will likely give your online business a lot of free publicity.