Published on April 30th, 2020 | by Bibhuranjan0
Reasons Why You Should Consider Using Email Marketing
A considerable percentage of internet users use email for business communications. Apart from communication, the use of email is the only way you can keep potential customers updated about your products or services. Companies can easily reach out to customers who have shown interest in their products through email marketing. You can use exciting topics such as positive changes in business, new products/services roll out, request for feedback and many more. People’s perspective towards email marketing may have changed due to the increase of spam emails, but email marketing is still the leading online marketing method in ROI if you play your cards well. Below are some of the reasons why you should consider including it in your marketing strategy.
Email Marketing has a Bigger Audience
Most marketers are mistaken to believe that social media platforms such as Facebook and Twitter are the best way to market your products at a lower cost, but the use of email is better and cheaper. Nowadays, everyone using the internet has an email address given that you need to have an email address to sign up to most platforms, including social media accounts. People who are interested in your services will most likely subscribe to your email notification, and you can use the opportunity to convert them.
It Keeps Customers Informed
Email marketing increases customers’ trust in your business due to the continuous sharing of information. Regular updates about what is new in your company and any other related information keep the customer’s connected with the business owner, plus it also portrays their competence. Most of the customers who will agree to subscribe to your marketing campaigns are loyal customers who want to stay informed and interested customers who will most probably make a purchase when well convinced. This explains why conversions are easier with email marketing than any of the other online marketing platforms.
Economical and Cost-Effective
Another benefit of using email marketing is that it is easy to use, cheap and highly effective. Business owners who use email marketing reach a huge audience from all over the world without spending much. Start-ups can make use of this method to attract new customers as they may not have enough resources to use in traditional marketing channels like TV and radio. According to Direct Marketing Association, email marketing generates $ 40 in ROI for every $1 spent. The high ROI at a low cost proves that it is always a win-win situation for email marketing users.
Emails are Customizable
Email marketers can segment their audience into categories and send them email messages that best fits with their segment. For example, you can separate existing customers with potential customers to ensure that the information you send to potential customers is geared towards converting them and that of existing customers towards retaining them. Unlike social media, where you address the whole audience, emails allow you to address people by name. An email with the recipient’s name is more likely to catch their attention compared to collective emails. Learn more from email marketing Shopify.