Published on March 22nd, 2020 | by Sunit Nandi0
What a B2B digital marketing company does
Digital marketing is a form of marketing that utilizes digital tools such as the internet, mobile, computer to conduct marketing activities. In today’s age, everything is transforming to digital, so as businesses. And to make a business successful in the marketplace, a concise digital marketing strategy is very much helpful rather than doing segregated marketing on digital media. A properly planned digital marketing strategy requires different types of marketing and digital skills and for which, it may become difficult for an organization to run its business and conduct digital marketing at the same time. Through B2B digital marketing, an organization prepares tailor-made digital marketing services for another organization, so that their business sees growth, and communicates with current and potential customers through virtual mediums. A B2B digital marketing company thus helps other businesses to expand their digital presence and conduct marketing activities through the web.
Activities of a B2B digital marketing company
i) Construct a digital marketing strategy
The importance of planning and forming a strategy lies at the core of digital marketing. Nearly 51% of businesses do not have a concise digital marketing strategy, for which they do not get expected outcomes. So, developing a business strategy will always keep you one step ahead of your competitors. A B2B digital marketing company can help you prepare a robust digital marketing strategy by considering the below steps:
- Properly conducting audience segmentation, i.e., getting a clear conception of the target audience.
- Prioritizing business activities and understanding potential threats, which can be done by running a complete SWOT analysis.
- Forming a business case through the LTV model or sales funnel.
- To structurize the thinking process, utilize frameworks such as the 5Ss, RACE model, 5Ps, etc.
ii) Build an informative website and do required SEO
Websites are like digital home for your business and the basic construction of your digital presence. This is the most important place where your existing and potential clients will contact you, know about your business, and post any further query. While checking for B2B service providers, 80% of people first search for websites, and if you don’t have one, your business will surely lose its trustworthiness. SEO stands for Search Engine Optimization, which helps your website to come in better ranking in the organic search result. So, as a primary step of B2B digital marketing, building an informative website and properly doing SEO is very important.
iii) Utilize social media to engage viewers with your services
Social media will stay and it will expand with time. So, from a B2B digital marketing perspective, social media should hold a vital space within the digital marketing strategy. Almost 60% of buyers verify social media before opting for a new service. A B2B digital marketing company can help you prepare an interactive social media page for your business and post relevant information, product, and service-related updates regularly. Apart from it, social media is also a very handy platform to interact with viewers directly and answer their queries.