Audio and Video

Published on March 20th, 2020 | by Sunit Nandi

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How to create compelling and attractive Facebook ads?

Facebook ads can have one of the best impacts on the people, driving them to sign up to your platform, make purchases and everything else in between. They can give you a high return on investment, help you remarket to your audience and also bring in far more users to your platform that you could ever imagine. But, creating compelling Facebook ads can be a tough nut to crack. With the plethora of brands out there, it is difficult to stand out in the market competition and excel by doing the ordinary. One of the best things to do is to level up your content and create scripts for videos that are short but have compelling stories in them.

However, you still need a simple video maker to help you create professional videos without having to do everything from scratch. And it isn’t necessary that you are a graphic designer so you know how to do ace videos for Facebook ads. A simple video maker like InVideo, can simplify the tasks for you and help you create professional videos without investing a lot of time and money.

Great content and stunning looking videos are the keys to acing your Facebook marketing campaigns. If you compromise on even any one of it, you might end up losing a lot of money on your campaigns without even realizing it. Most organizations make this mistake of just looking at other brands and creating content because their competitors are doing it. What they fail to understand it that creating Facebook ads requires a well-defined strategy, something that the brands must-have.

However, if you are clueless on how to start creating a compelling and attractive Facebook ad, don’t worry, we’ve got you covered! Here are some of the best tips and tricks that you can swear by.

Make an Impressive Offer

Always remember that your offer has the potential to make or break your campaign. No matter how wonderful your copy is, if you are unable to create a compelling offer then your content might not be able to do a lot for you. A good offer overlooks several aspects of a campaign, so make sure you have one in place. Make sure that your offer appeals to the right emotion of your user and is clear for them to understand. Try to present your offer in a manner that your customers will be attracted to it. For example, you can choose to write 50 percent off for a campaign or give the idea of the savings that the customer will take home. Whatever you choose to do, monitor the response of your campaign and replan your strategy.

Make Sales the Accurate Metric

When you create Facebook ads you will be drawn to take a note of the clicks and impressions that it generates. Even though they are important, remember that it is the sales that you are looking forward to. Don’t trick yourself to believe that your ad is working well if you are getting a lot of clicks. Your ad only works well if you are getting a good amount of sales from them. The other metrics are just vanity and if you’re shifting your entire focus on creating content for them, you’re losing more than you realize.

Build Ads, Don’t Just Write Content

You can’t just write content and expect it to work miraculously. Having said this, you can’t create a good performing ad by just writing fancy words. To build a great ad, you need to know about your customers and find the information that pulls them towards your brand. Suppose building an ad is analogous to a building. You first focus on the foundation, then go on laying brick by brick and then finally do the touch up or decorations to make it look pretty. Also, optimize your ads so that you are on par with what works and what doesn’t.

Focus on the Long Term Planning

Long term planning is more important than you think for your Facebook ads. It’s often undervalued but creates a big difference to those who consider it. Don’t just focus on quick sales but instead focus on the lifetime value of a customer. For example, even if you are making fewer profits in relation to the customer acquisition costs right now, it doesn’t mean that your Facebook strategy is falling apart. Analyze the lifetime value of a customer and then decide whether your Facebook acquisition cost of a customer is worth it or not.

Use a professional ad maker like InVideo to maximize your results and have one of the greatest impacts on the customer. Don’t just make your ads profitable, but also make them memorable.

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About the Author

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.



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