Published on February 23rd, 2020 | by Sunit Nandi0
Tips for Improving Your Ranking on Google
Google is the biggest search engine in the world and accounts for close to 90% of all the searches made on the made. If you’ve been looking for ways to improve your marketing campaigns, investing in SEO will be a no brainer. There are businesses that are yet to embrace digital marketing because of fear and misinformation. You’ll need to look for a search optimization service so as to help with the efforts. If you’re savvy enough, there are some changes that you could make on your own that will lead to a significant improvement in your ranking effort. Here are some tips that will come in handy if you’re looking to improve your search ranking on Google.
Improve User Experience
You might have a website with tons of useful information but users are finding it hard to move from the different categories. Google takes user experience as a big ranking factor. They don’t want to be taking visitors to websites that are hard to navigate. The bounce rate will tell Google if people are finding it hard to look for information on your website. A website with a high bounce rate is not likely to rank high in the search engines.
When all factors are held constant, great content is what will make you stand out. Your content should be of high quality addressing the pain points that the potential audience could be having. You’ll want to make sure that the content is mistake-free and covers the topic of discussion in detail. You can start by analyzing what competitors are doing so as to discover the different ways you can make improvements.
Links going to your site will play a big role in ranking. As much as Google doesn’t like to admit it, the links will be at the top 3 most important ranking factors. For a lot of webmasters, building links will be one of the most challenging aspects of search engine optimization. You have to do outreach which can be time-consuming and there are no guarantees that you’ll hear from the site owner. One of the ways you can attract links naturally is by creating great content. It is a lot easier for an authority site to link to you once they’ve established that the content on your site will be useful to their audience.
More than half of all searches happen on mobile. That is why it is imperative that your website is being optimized for mobile devices. Google rolled out mobile-first indexing due to the fact that nearly everyone is on mobile. Make sure you’re using a web design agency that understands the importance of having a responsive design. That is why it is recommended that you look for an agency that has a marketing department. They will be using the best practices to increase conversions even for mobile devices.
Having just one or two pieces of content won’t be enough if you’re looking to compete. Google likes fresh content and will reward sites that publish on a regular basis. It doesn’t have to be on a daily basis. All you have to do is to put a content schedule in place. There will always be something to write about in your industry. Doing keyword research will help uncover what your potential audience could be looking for. It is then you can develop content that matches the searcher’s query.
You might have a great site with high-quality content but the loading speed is the problem. Internet users are an impatient bunch. No one wants to wait for a page that will take ages to load. The back button is conveniently placed and searchers have so many options. That is why it is important to make sure that your site doesn’t take more than three seconds to load. There are a couple of simple optimizations that you can do to improve the site speed. For starters, you can start by compressing the images. If you’re running on WordPress, there are a couple of plugins that will offer recommendations on the improvements to be made. Reaching out to an expert can also be another alternative so that you can concentrate on running the business.
To sum it up, search engine optimization should be one of the main priorities in your marketing campaigns. You get warm leads that are easy to convert. The focus should be getting on the top pages of Google if you’re to see any meaningful impact.