Published on November 16th, 2019 | by Sunit Nandi0
7 important Instagram analytics that will boost your Instagram marketing game
Instagram is growing as one of the most powerful social media networks in the whole worldwide. The scope of marketing on Instagram is so enormous that it can lead any business or brand to great heights with 1000 followers on Instagram. However, one should be wise enough to understand the analytics on Instagram. So it is imperative to keep track of your daily performance on Instagram and measure results accordingly. In this article, we have tried to describe some of the best Instagram analytics one should use for their Instagram marketing.
1. Know your target audience
In order to generate more leads through Instagram marketing, it is crucial to understand the needs and interests of your customers. Learning about your users will help you better promote your product or service. Since users are the greatest asset to every business, it is very necessary to post for users. Audience insight helps you discover the content type and format users like the most along with their demographics. So make sure everything you share on your Instagram platform is following your audience interests.
2. Unique and attractive content
With unique and appealing content ideas, you can easily catch the attention of your users and convert them into potential leads. Through Instagram insights, you can get a clear view of what type of content is leading more engagement. It is also important to note that you post what your business is related to. Since, on Instagram, you can only communicate through images, so be promising in delivering quality images with quality content to your users.
3. Post at the right time
Whether it is blog posts or Instagram post, it needs to be done at the right time. With the help of insights, you can get to know when your users are most active or what posts get most likes and comments. Based on that, you can post at relevant times and get massive engagement from your users. However, you can always test your best timings by posting at different schedules. The demographics and habits of your users keep on changing, so it is always recommended to post as per your insights.
4. Learn about your engagement rate
Engagement refers to a user’s feeling described to your posts or images. Instagram engagement is a useful metric that allows evaluating how your account is performing. It includes the number of likes, comments, views, interactions, impressions and profile visits a post receives. As per the data shows, you can always modify your marketing strategy on Instagram and generate a high level of engagement from your users.
Engagement rate should be tracked either weekly, monthly, quarterly or yearly. The results you gained over a more substantial period will better show how useful your posts are. Even though you are not receiving high engagement in comparison to your competitors, you can always make a comparative analysis for your posts and find out the best ones. It has been proven that video content gets the most engagement than pictures.
5. Get an insight into your follower’s growth rate
Follower’s growth rate is another significant Instagram analytics that caters to the engagement and promotion of a brand or business. Always keep a check on your follower’s counts over a period of time. Increase in followers will help you analyze what type of content or posts are taking people’s attention, likewise provoking them to follow your account. For instance, you have a consistent number of followers, but then you notice a sudden increase in followers after a week. Then you should keep an eye on what excites users about your Instagram account.
6. Utilize the power of hashtags
Using relevant hashtags is as vital as using hashtags is. Use hashtags that are related to your niche and can help more people recognize you as a famous brand in the respective niche. You can understand the hashtags game through Instagram insights by checking which hashtags are getting more impressions and likes on each post. However, it is always suggestive to not use unnecessary and unlimited hashtags as they can ban your account.
7. Instagram stories
Instagram stories are the most popular way of promoting your brand on Instagram. It is an accessible way to interact with your users and know their views on your products. Instagram insights give you information regarding how many people viewed your story, how many impressions were created and other things. You can make use of features like location tagging, hashtags, stickers, emojis, and polls to facilitate brand engagement. All you need to do is to be creative.
So it can be concluded that Instagram insights are of huge significance. What could be better than knowing about your followers and people interacting with your business?