Published on October 2nd, 2019 | by Bibhuranjan0
Looking for Expert Advice on How to increase your sales on Amazon?
There’s no denying to the fact that Amazon is the king of online store and it has just grown stronger and stronger acquiring the trust and loyalty of millions of buyers worldwide. According to 55% of the total online sales are made on Amazon. In 2018, it sold $107 billion worth of stuff, equals to that of the entire military budget of a developed country. And that’s around $12 million worth of sales every hour.
In a nutshell, the opportunities are endless on Amazon, but the question is – what’s the best way to optimize your amazon seller account to leverage that opportunity in your favor, beating all possible competition, overcoming existing predicaments, and winning your customers’ loyalty? Well, while gaining such a status is tough, it’s not impossible. Let’s see how one can do that:
1. Using Amazon Selling Tools
In case you have a tight budget or lack a professional team to help you do a number of important tasks, the most powerful and smartest option you can opt for is, using a very effective ‘Seller’s Tool’. Such tools will do these things for you – reducing your time otherwise consumed in the listing, giving you smart insights, making the competitor analysis easy for you, and reducing your PPC costs.
Being an old seller myself, the most preeminent tool I have ever come across in this regard is – SellerMotor Amazon Tools. It beautifully and effectively offers you the aforementioned assistance, and a lot more.
2. Number of Reviews
The number of positive reviews any of your products receive is never enough – remember that. Hence, try to get as many of them as possible says David Tendrich, CEO & Co-Founder, Reliable PSD. He further adds that it’s the second nature of people to grab things that have the most positive reviews.
3. Understand How Amazon SEO Works
The good thing about Amazon’s SEO is that it is much easier to carry out and show its colors faster than that of Google’s. Their algorithm is simpler and they don’t utilize millions of factors like Google to ramp up your keyword ranking. Hence take your time to perform keyword research from levels small to big. Just analyze the most popular and low competition keywords your prospect will type, and start adding them in your product title and details.
Another factor is using high-quality images, rich pictures showing benefits & dimensions of your products, and videos to give your users a better perspective.
4. Stunning & Elaborative Product Descriptions
Bill Wildmer, one of the world’s most renowned eCommerce SEO and Content Marketing experts suggests that regardless of the type of your product, you must write a long, elaborative description ranging from 800 to 1000 words. And this should not be a low-quality, keyword-stuffed piece of crap. Make it creative, stacked in unique descriptive points, and telling all the important details about your products.
In a nutshell, the best thing you can do is spend your time and money on a smart toolset that makes it easy for you to plan and strategize.