Published on March 26th, 2021 | by Bibhuranjan0
The Shift to Mobile: An Innovation Craze that’s Sweeping Every Major Industry
Smartphones dominate the global communications technology landscape. Ever since Steve Jobs introduced the original iPhone back in 2007, the world slowly began to move away from the traditional workstation to a more agile and mobile one. As smartphones have become more and more powerful, users have gained more access to a device that allows them to stay more connected, informed, and entertained. These days, you would be hard-pressed to find anyone in the world who doesn’t have access to any kind of mobile device. A lot of people even have both smartphones and tablets that they use to carry around. What trends are dictating is that more people are becoming less reliable on traditional computers and workstations because of the technological developments brought about by smartphones.
Of course, industry has taken notice of this drastic shift in consumer behavior. This has led many companies and businesses to adapt to new ways of doing things, whether it be in operations, sales, advertising, or customer service. In this article, we are going to be breaking down some of the major mobile trends that are taking place in the world right now. And as you make your way through this article, you will find that a lot of these trends span different industries and niches. It just further solidifies the truth that the world is growing more and more adaptive to mobile living and commerce.
Retail and e-Commerce
There’s a reason why Jeff Bezos is one of the richest men in the world. Amazon has found a way to be one of the most valuable companies in the world by mastering the art of selling online. When people go shopping these days, sure, traditional brick-and-mortar stores still have their place. But with companies like Amazon finding a way to collate practically every saleable commodity under the sun in a single app, then the value proposition is clear. It’s just a lot more convenient to shop via an app and have whatever products you buy be shipped straight to your doorstep, sometimes, in just a matter of hours.
Content creation is sweeping the world. A new generation of kids are growing up, aspiring to become content creators. And make no mistake about it. Content creation is sweeping the mobile industry. YouTube has come out with a YouTube Studio app to make it easy for content creators to do everything with a single mobile device. Spotify bought Anchor, an all-in-one podcast hosting and production app that allows podcasters to record, edit, and upload their podcasts in one neat package.
In the past, it used to always be about the “PC Master Race” versus the gaming consoles from Sony, Microsoft, and Nintendo. This wasn’t even all that long ago. As early as the 2010s, hardcore gamers exclusively used gaming stations or consoles. But that’s definitely no longer the case. These days, competitive gaming can be had on smartphones as well. This is why more smartphone manufacturers are investing heavily into the processing and gaming power of their flagship offerings. They know just how big the gaming market truly is in the mobile world. And this can span a variety of games like first-person shooters, puzzle games, battle royales, and even casino games sites.
Physical maps? Who even still uses those? Google Maps was one of the first revolutionary apps to really take over the mobile navigation industry. But other companies like Waze have definitely given them a run for their money. Waze, in particular, has sought to democratize the entire navigation process by turning their navigation app into a social media platform. Users are able to communicate with one another in an effort to make navigation as collaborative and up-to-date as possible.
Health and Fitness
Aside from the technological evolution of smartphones over the years, a similar kind of development has taken place in terms of wearable technology. Health trackers from companies like FitBit, Garmin, Polar, Apple, and Samsung have dominated the wearable technology space. But aside from mass-producing wearable tech, these companies also develop mobile apps that accompany this tech. These health and fitness apps are typically designed to track a person’s overall level of fitness and activity on a daily basis.