Published on March 23rd, 2017 | by Guest


How Mobile Apps can Initiate Consumer Interest in a Business

To start a business is one thing, but to grow it successfully is another thing. A business or product has an unavoidable relation to its consumer and this relation acts as the basic source of its success or downfall. No doubt, interest shown by consumers in a product or business services actually acts as the motivator and boosts up the development process. Besides social media and advertisements, it has been observed in past few years that mobile apps are much useful in promoting the consumer interest in a business or product. Why is that so? Well, there some simple facts about mobile apps which act as the best initiator of consumer interest.


  • Mobile Apps are easy to operate frequently:


In this era of smart phones, people find mobile apps more easy and quick to use rather than desktop or laptop programs. Now a day, people prefer to use their smart phones for every kind of internet searching, social media usage or entertainment because they find mobile apps easier to handle than any other source. This is why; it’s much beneficial to create a mobile app for your business or product in order to give people easy access. When the consumers will be able to learn more about your business by operating your mobile app easily, the interest will begin.


  • Easy registration with simple steps:


Unlike many websites and company platforms, mobile apps offer easy registration procedures. As people are quite busy and hold tight schedules, they can’t afford difficult or time taking registration processes. Here, mobile apps come in handy because their registration can be done easily while having a tea time or utilizing a 5-min breaks. Due to easy and simple registration steps, consumers will enjoy getting connected to you through your mobile app, whereas, long and difficult registration procedures will drive the customers away and decrease the consumer interest. Mobile apps only require an email address and name to register you initially and afterwards, you can continue with your further details according to your comfort level.


  • Localization feature in mobile apps:


Localization is one of the best and amazing features in mobile apps which makes the lives of consumers easy and drives their interest to heights. Localization allows an app to benefit the consumer in regard to his/her local area by providing quick services and knowing when or where your customer requires your services. For example, the mobile app of Uber Company provides a quick access to its consumer in order to get a cab in his/her local area without wasting much time. This feature drives the consumers towards more consumption at highest scale.


  • Prominent Push notifications through mobile apps:


When an app is installed on a mobile, it gets connected to that mobile user for 24/7. Due to this immediate connection, it is observed that people read mobile notifications more frequently rather than E-mail notifications. A push notification or Push message appears on the screen of a mobile prominently that leaves no choice for user, besides reading it. These push notifications come through installed apps and this is how you can keep the consumers updated about all the latest news and interesting initiatives in order to maintain their interest level.


  • Mobile app as source of direct communication:


Another way in which mobile apps initiate consumer interest in a business is that these apps allow direct communication to the authorities. Consumers always admire one-to-one interaction because this way they can show their appreciation or record their complaint directly to the authorities, without getting into any indirect source of communication. These apps also allow consumers to rate the app as well as record their feedbacks whenever they feel like commenting about a business services. A mobile app, developed by a company lets the consumers to interact with authorities without any hesitation or appointments.


  • Engagement through attractive mobile app schemes:  


Companies offer different gift schemes including free coupons, referring coupons etc. using their mobile apps to attract the consumers by showing some candy bars. The one thing every company should be concerned about is that customers get bored after some time and look for new opportunities or advantages. This is where, mobile apps can be much useful in order to engage the consumer interest by offering attractive deals. For example, Uber Company mobile app started a scheme of giving a free drive worth 500 bucks to an individual whose referral will use Uber services for the first time. Now this scheme increased the usage of Uber services because people always admire free and comfortable rides. Such attractive mobile app schemes can definitely initiate the consumer interest.

All in all, mobile apps can keep the companies connected to their consumers so that they can know when, what should be offered to their customers in order to serve them best and keep the consumer interest maintained.


Author Bio:

This article is written by a current mobile app designer, who works in a Tech Company of UK and known as John Margaret. Paper writing company – He has a keen interest in tech writing and writes as a blog writer to spread the word about latest innovations.

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