Published on August 13th, 2019 | by Sandra Larson

5 Facebook Advertising Tips for Home Services Industries

The market for home services has always been and remains in demand. Both large companies and individual customers order various types of help with housekeeping, therefore the industry continues to grow. However, like any other business, home service needs to keep up with the times and respond to the trends of the digital world we live in. If you own a service, then great web presence is a key, because your potential customers want to be sure that you are a reliable company before ordering from you. Facebook is one of the best platforms to use for this purpose since it provides numerous presentation and advertising opportunities. What is more, everyone and his uncle uses it. So let’s see how to take advantage of Facebook and give your home services business a boost.

Getting the most of Facebook advertising

1. Use detailed targeting method

Facebook knows everything about users. Therefore, you can target those, who are most likely to be interested in your particular offers. Take a look at this advertising form and all the specifics you can enter to reach your clients:

Facebook detailed targeting

Not only you can specify some basic details, like gender, age or location. You can also add interests related to your services like “householders” or “family housekeeping” and target relevant audience. In fact, you can include anything that comes to your head here and Facebook will suggest the most relevant or matching interests.

2. Stay active

One of the best ways to evoke trust in your customers is to keep your page active. People order services from those companies that provide fresh content all the time because this ensures a healthy and reliable look of your page. It doesn’t mean that you have to post something every day, but at least one post per two weeks is necessary. You may provide users with both original content – like informational articles, infographics, and guides – and reposts. Just make sure that you locate relevant and useful (or at least, funny) content on your page. Also, don’t forget to announce holiday specials and discounts.

3. Eye-catching cover photo

Brand awareness is exceptionally crucial for all kinds of online advertising. Add an avatar that depicts your company’s logo to make your page recognizable. Also, don’t forget about a cover photo. Images that depict people (especially, smiling people) work best because they add the human element. An example from custom writing Facebook pagefeatures happy students and evokes an empathic feeling in a viewer. In fact, smiling faces is a universal decision for most businesses, including those that are related to home services industries. You can add text on your photo, but don’t overdo with that. Include a couple of words that highlight the main principles of your service and tell users what exactly you offer.

Here is a quick tip: all of your media content must be high-quality. Never use poor photos and videos because this may have a negative impact on your reputation. It’s okay to use stock photos for your page and Facebook has plenty of them to offer. If you think that stock photos can ruin your brand’s originality, you can try using the one made by you and then a purchased one to figure out which image brings better results. We bet that professionally-made and high-quality stock photos will get a win against uniqueness.

4. Use retargeting strategies

Facebook Custom Audiences are the most highly-targeting advertising method. This tool allows business owners to get users’ emails for retargeting and proves to be extremely efficient. First, this is a perfect way to reach those customers that are really interested in your offers. With that, you communicate with people, who are more likely to turn into purchasers. Second, Custom Audiences allows you to interact with people using several channels, so they will surely keep you in mind.

Creating Custom Audiences

The problem with home services is that just a small amount of leads become customers and even smaller amount of customers become regular ones. However, you can remind about yourself and “follow” those users, who have been interacting with your page and adds before. Custom Audiences is a great way to encourage people to become active and even life-long clients.

4. Track the results regularly

How does Facebook advertising work? In fact, most marketers believe that it is just a supplementary element of a large campaign. They say that the main aim of Facebook advertising is just growing your brand awareness. However, in reality, social network adds can bring significantly more.

Leads, likes, reposts, and subscriptions will inform you that your audience is interested in your offers. In turn, you can continue working with them and targeting those particular people. Analyze users’ behavior and readjust your initial approaches if you don’t get the desired results.

Summing up

Shops and services that don’t use all the benefits Facebook can offer, miss an opportunity to reach their potential clients, grow and get more income. Okay, let’s call things as they are – such businesses are simply left behind. First, this platform is extremely popular and crowds of people all over the globe use it every day. Second, people share their personal data on Facebook and you can get use of it. It means that you can specify the details about your target audience and reach those people, who are really looking for your concrete service. When it comes to home services, it is especially important to communicate with users, who need them. So try your best ideas and don’t be afraid to experiment! Let your business grow!

Tags: advertising, facebook, home service, industries, tips

About the Author

Sandra Larson A professional blogger interested in social media marketing, modern technologies, and economics. She keeps a close watch on emerging trends, analyzes marketing campaigns efficiency and gladly shares her knowledge with growing businesses and marketers. Sandra has a personal blog devoted to her marketing ideas and discoveries.